As with so much else in the world of business, buyer insights have been disrupted by the changing habits brought about by digita
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janlgordon's curator insight,
May 5, 2017 6:37 PM
I selected this article from Curatti written by Orla Forrest because it explains how to run a smart SMS marketing campaign with better results.
You can reach your prospects through specific SMS strategies.
Exploring the Mobile SMS Marketing Method
When a business sends out a marketing text message it can get either get deleted or missed. I agree that your customers will respond as you reach them with the right approach.
Forrest shows you several ways to improve your SMS marketing strategy for more sales.
Here's what caught my attention:
Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond
Image: Courtesy of 123rf.
Read full article here: http://ow.ly/MtqX30btO8e
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janlgordon's curator insight,
April 13, 2017 6:48 PM
I selected this article from Curatti written by Shelly Kramer because it provides insights on the way people interact on social media from their devices.
The world of technology has shifted in the way we conduct our marketing online
How Second Screen Social Affects Social Media
Most consumers use multiple platforms to get their information and make purchases. I agree that marketers should fully understand how their audience is viewing brands.
Kramer explains how we have evolved into using several different devices in our social interactions.
Here's what caught my attention:
Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond
Featured image: http://blog.union.co/social-tv-is-now-how-second-screen-apps-connect-viewers-to-their-favorite-shows
Read full article here: http://ow.ly/pasA30aQEJb
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janlgordon's curator insight,
March 23, 2017 5:37 PM
I selected this article from Curatti written by Michael Brenner because it provides insight on how to build an authentic brand that your audience will love.
Make your brand more attractive by humanizing the persona.
Effectively Reach Your Target Market
Trusted recommendations can help attract customers to your brand. I agree that you can accomplish this by creating incentives for influencers to share what you have to offer.
Brenner goes over how to improve the 'likability' factor for your business marketing.
Here's what caught my attention:
Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond
Image: Courtesy of 123rf.
Read full article here: http://ow.ly/TFMX30acBBW
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janlgordon's curator insight,
February 6, 2017 11:09 PM
I selected this article from Curatti written by Paolo Fabrizio because it explains how to choose the right platform to handle customer service through social media.
Interacting with your customers takes attention to all digital channels where they are active.
Establish a Successful Social Customer Service System
Being attentive and involved with your customers is the key to growth and trust in your business. I agree that you can better provide for them by choosing the right management system.
Fabrizio shows you several ways to improve your customer service on social media with the right platform.
Here's what caught my attention:
Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond
Image: Courtesy of Unplash.com.
Read full article here: http://ow.ly/gVWd308Ky9M
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janlgordon's curator insight,
January 27, 2017 1:27 AM
I selected this article from Curatti written by Timothy (Tim) Hughes because it provides insights on how to best approach buyers through persona marketing.
Many potential customers do not make a purchase decision due to a lack of information and too much confusion about a product or service.
How Persona Marketing Affects Your Bottom Line
People respond when we listen and help solve their problems in a clear and effective way. I agree that businesses need to understand what their leads are looking for and why in order to better reach them.
Hughes explains what exactly persona marketing means from the customer's perspective.
Here's what caught my attention:
Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond
Lead/Featured Image: 123rf.
Read full article here: http://ow.ly/IgpI308oXi1
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janlgordon's curator insight,
November 28, 2016 3:33 AM
I selected this article from Curatti written by Robert Caruso because it provides insight on how to improve your B2B sales with better customer relations.
Why connecting with your customers is essential to your business sales.
Reach More Prospects with Customer Experience (CX)
It is important to implement a solid B2B strategy that provides the best possible experience for your customers. I agree that in order to increase your conversion rates you need to combine both tangible and intangible elements.
Caruso goes over how the customer experience methods works and how this can help your business gain a competitive advantage.
Here's what caught my attention:
Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond
Image: Courtesy of 123RF.
Read full article here: http://ow.ly/fcu9306zHfq
Stay informed on trends, insights, what's happening in the digital world become a Curatti Insider today |
janlgordon's curator insight,
May 9, 2017 10:32 PM
I selected this article from Curatti written by Andy Capaloff because it explains how to understand your customers from their perspective.
We need to provide the same level of customer service that we would want to receive.
Improve Your Customer Relationships
In order to be a successful business we need to reach our customers where they are at. I agree that you can create a better experience by understanding their needs and desires.
Capaloff explains how to get into the minds of your customers by putting yourself in their shoes.
Here's what caught my attention:
Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond
Image: Courtesy of 123rf.
Read full article here: http://ow.ly/QLcE30bApKv
Stay informed on trends, insights, what's happening in the digital world become a Curatti Insider today
janlgordon's curator insight,
May 2, 2017 6:26 PM
I selected this article from Curatti written by Patrick Foster
It's important to know how and why customers interact on your business website.
The Difference Between Buyer Journeys and Customers
When building a business in the digital age you need to understand how your prospects are making purchasing decisions and why. I agree that both B2B and B2C play into eCommerce websites.
Foster explains what causes your customers to make a purchase and how to improve your approach.
Here's what caught my attention:
Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond Read full article here: http://ow.ly/qqty30bnrJ1
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janlgordon's curator insight,
March 30, 2017 10:15 PM
I selected this article from Curatti written by John Jantsch because it explains how buyers are drawn to stories about them -- not the brand.
Create a story that will grab your ideal customer's attention.
New Customer Approaches for Content
Stories have the power to cause large groups of people to take action. I agree that in order to reach more leads you need to approach them on their level through targeted content.
Jantsch explains how to make the story of your audience core to your brand.
Here's what caught my attention:
Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond
Read full article here: http://ow.ly/DBzS30aqelQ
Stay informed on trends, insights, what's happening in the digital world become a Curatti Insider today
janlgordon's curator insight,
February 27, 2017 8:52 PM
I selected this article from Curatti written by Raymond Morin because it explains the latest results by PR Newswire in their study of CEO credibility.
How business leaders are perceived online today.
The All-Time Low of Trust in Leadership
Most people have come to distrust "the system." I agree that this raises questions on how we can better reach our community.
Morin explains the details of the study and sounds the alarm for business leaders to pay attention.
Here's what caught my attention:
Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond
Read full article here: http://ow.ly/HnQN309q97M
Stay informed on trends, insights, what's happening in the digital world become a Curatti Insider today
janlgordon's curator insight,
February 1, 2017 1:09 AM
I selected this article from Curatti written by Martin Shervington because it explains how to successfully connect with your customers.
True marketing today is based on customer service online
Bring More to Your Clients
Being active and involved with your customers is the key to growth in sales. I agree that your business can better provide for them by staying on top of questions and feedback.
Shervington shows you several ways to improve your customer service strategy through relationship building.
Here's what caught my attention:
Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond
Image: Courtesy of 123rf.
Read full article here: http://ow.ly/Q9bV308yFKA
Stay informed on trends, insights, what's happening in the digital world become a Curatti Insider today
janlgordon's curator insight,
December 12, 2016 3:28 PM
I selected this article from Curatti written by Shelly Kramer because it explains the growing influence of Generation Z digital consumers.
By understanding the habits of teens and tech your business can better reach them.
Improve Your Brand Influence With Generation Z
In the information age it's important to understand the younger generation on their level in order to be successful in reaching them. I agree that your business can learn a lot about their buying and shopping behavior as you discover the latest trends.
Kramer explains what the future holds for teens and technology.
Here's what caught my attention:
Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond
Image: Courtesy of 123rf.
Read full article here: http://ow.ly/O93I3073CWy
Stay informed on trends, insights, what's happening in the digital world become a Curatti Insider today
janlgordon's comment,
October 28, 2016 10:52 AM
@oconnorandkelly @BSN & @Luciana Viter thank you :-)
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I selected this article from Curatti written by Tony Zambito because it explains how outdated buyer insights can affect our B2B sales.
You can reach your prospects through a better understanding of why customers make a purchase.
Exploring the B2B Buyer Journey
The digitization of business has changed the buyer landscape significantly. I agree that your customers will respond as you reach them where they are at.
Zambito shows you several ways to gain better insights on your prospects and how to improve your B2B sales.
Here's what caught my attention:
Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond
Image: Courtesy of 123rf.
Read full article here: http://ow.ly/JPQr30cap5v
Stay informed on trends, insights, what's happening in the digital world become a Curatti Insider today