Business Improvement and Social media

I selected this article from Curatti written by John Jantsch because it explains how to improve your marketing strategy by answering 4 questions.

Developing a marketing strategy for your business can be a challenge -- you need to know where to start and what to focus on.

Answer These 4 Marketing Questions

Many advertisers find themselves getting stuck when it comes to developing a successful marketing strategy. I agree that in order to attain your goals you need to first understand where to begin.

Jantsch provides four ways your business can discover the best plan.

Here's what caught my attention:

• Find out what your personal "why" is. As yourself how you are going to change the world and which things you want to make right. This helps you to see which gaps you are filling.

• To develop a brand story you need to understand your audience, personality, who the hero is, and what your journey will be.

• Make deliverables and expectations clear to your audience so they know what to look forward to. Remove any ambiguity in order to foster an enjoyable working relationship.

Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond

Lead feature image: 123rf

Read full article here: http://ow.ly/tzA930c3n0K

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I selected this article from Curatti written by John Jantsch because it explains how buyers are drawn to stories about them -- not the brand.

Create a story that will grab your ideal customer's attention.

New Customer Approaches for Content

Stories have the power to cause large groups of people to take action. I agree that in order to reach more leads you need to approach them on their level through targeted content.

Jantsch explains how to make the story of your audience core to your brand.

Here's what caught my attention:

• Begin by knowing what your brand represents. What is the one thing that you can offer over the competition? Your message should compel your audience to care.

• Create a picture of your ideal customer or buyer persona. This will help you to better visualize who your target market is and what drives them to action.

• Use story as a narrative to guide the customer through a journey. This will show them exactly how you can solve their problems.

Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond

Read full article here: http://ow.ly/DBzS30aqelQ

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I selected this article from Curatti written by Susan Gilbert because it provides insight into how to improve your email marketing with 15 different approaches.

Improve your open rates by catching the reader's attention.

Send Out Emails That Get Opened

You can improve your chances of your business emails being seen by using creativity and enticing content. I agree that this will help reduce your bounce rates and improve your reach.

Gilbert provides 15 tips in a helpful infographic with bonus tips covering email subject lines.

Here's what caught my attention:

• Tell a recent story your business experienced. Point out what you learned and how it changed your approach. People are drawn to transparency.

• Write about something simple that the reader can do right away. For example, a ten minute workout that they can begin now.

• Provide a hint about a new product release. Building anticipation makes great content and increase your sales once you launch your product.

Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond

Image: Courtesy of 123rf.

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Read full article here: http://ow.ly/ny2K309v0f0

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I selected this article from Curatti written by Tony Zambito because it provides insights on how digital and online information has transformed content marketing.

The idea of strategizing content has diminished over the last few years due to mobile and technology trends.

Why Context is More Important Than Content

Content should be tailored for your audience and what makes sense to them specifically. I agree that you can reach more people by reducing the amount of information being presented to them.

Zambito explains the basics of context in how it relates to today's online consumer.

Here's what caught my attention:

• In order to be effective marketers need to understand the method of a connected series of stories. These should involve goal-directed behaviors and activities of buyers.

• When it comes to effectively using context timing is critical. It's about what buyers are experiencing over time rather than a specific trigger.

• Understanding the goals of your audience will help you move toward context. Not doing so can lead to content marketing failure.

Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond

Image: Courtesy of Tony Zambito.

Read full article here: http://ow.ly/l7qK307CKXw

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I selected this article from Curatti written by Susan Gilbert because it shows you great tools to help improve your blog, LinkedIn strategy, and lead generation.

Reach more customers and increase your subscribers with these great resources for business.

12 Tools Your Business Can Use to Drive More Sales

With the right tools you can reach more prospects. I agree that in order to build a business online it's important to take advantage of what's available.

Gilbert provides the best tools to help make your business more profitable online.

Here's what caught my attention:

• If you use Gmail for customer communication then you will enjoy adding Clearbit. This tool provides insights on your prospects such as company information and contact details.

• Build better relationships through establishing trust. Crystal gathers personality reports, and delivers professional coaching advice for improved communication.

• Convert more leads into paying customers with SalesLoft. This tool combines your marketing strategy on social media, through email, and offline sales.

Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond

Image: Courtesy of 123rf.

Read full article here: http://ow.ly/TbrJ30bOGyu

Stay informed on trends, insights, what's happening in the digital world become a Curatti Insider today

I selected this article from Curatti written by Susan Gilbert because it provides insight into how to improve your email marketing with 15 different approaches.

Improve your open rates by catching the reader's attention.

Send Out Emails That Get Opened

You can improve your chances of your business emails being seen by using creativity and enticing content. I agree that this will help reduce your bounce rates and improve your reach.

Gilbert provides 15 tips in a helpful infographic with bonus tips covering email subject lines.

Here's what caught my attention:

• Tell a recent story your business experienced. Point out what you learned and how it changed your approach. People are drawn to transparency.

• Write about something simple that the reader can do right away. For example, a ten minute workout that they can begin now.

• Provide a hint about a new product release. Building anticipation makes great content and increase your sales once you launch your product.

Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond

Image: Courtesy of 123rf.

.

Read full article here: http://ow.ly/ny2K309v0f0

Stay informed on trends, insights, what's happening in the digital world become a Curatti Insider today

I selected this article from Curatti written by Asad Ali because it provides the latest information to help you improve your business website design.

Use this infographic to help your business stand out online.

Design Tips For Business Websites

In a competitive online world there are many different ways you can help capture and retain visitors. I agree that both your content and images need to be informative and attractive.

Ali goes over several website design tips that can help you attract more customers.

Here's what caught my attention:

• You need to have a clear Call to Action (CTA) such as specials, email newsletters, how-to guides, ect. Interactive tools are another great way to attract more leads.

• Give people at least 15 minutes to consume your content. Make sure the design is appealing by breaking up the text with images.

• When a visitor arrives to a business homepage they want to see information on the products and services first. Following that is the contact information, company information, testimonials, and then last is the marketing and social media channel links.

Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond

Image: Courtesy of 123rf.

Read full article here: http://ow.ly/bE2B307SQrW

Stay informed on trends, insights, what's happening in the digital world become a Curatti Insider today