Business Improvement and Social media

I selected this article from Curatti written by Susan Gilbert because it shows you great tools to help improve your blog, LinkedIn strategy, and lead generation.

Reach more customers and increase your subscribers with these great resources for business.

12 Tools Your Business Can Use to Drive More Sales

With the right tools you can reach more prospects. I agree that in order to build a business online it's important to take advantage of what's available.

Gilbert provides the best tools to help make your business more profitable online.

Here's what caught my attention:

• If you use Gmail for customer communication then you will enjoy adding Clearbit. This tool provides insights on your prospects such as company information and contact details.

• Build better relationships through establishing trust. Crystal gathers personality reports, and delivers professional coaching advice for improved communication.

• Convert more leads into paying customers with SalesLoft. This tool combines your marketing strategy on social media, through email, and offline sales.

Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond

Image: Courtesy of 123rf.

Read full article here: http://ow.ly/TbrJ30bOGyu

Stay informed on trends, insights, what's happening in the digital world become a Curatti Insider today

I selected this article from Curatti written by Mike Allton because it explains how to build the right followers and increase your business sales through social media.

It's important to build a great community on social media in order to attract more leads and sales.

Build Your Business Through Social Media

You are the fisherman in a sea of a targeted community. I agree that we can learn a lot from this analogy in order to be successful in our marketing.

Allton explains how to leverage your social networks for the best results in your business.

Here's what caught my attention:

• It's important to know which social networks are best suited for your niche. Take the time to consider each in order to prioritize where to be most active.

• Find out how to best reach your community for each channel. This includes groups, chats, video, ect. Then determine the best times and days for these activities.

• Develop content that caters to and helps your audience. Include special offers and incentives that link directly back to your website.

Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond

Image: Courtesy of Pixabay.

Read full article here: http://ow.ly/Qn7H30aslX5

Stay informed on trends, insights, what's happening in the digital world become a Curatti Insider today

I selected this article from Curatti written by Mike Allton because it explains how to build the right followers and increase your business sales through social media.

It's important to build a great community on social media in order to attract more leads and sales.

Build Your Business Through Social Media

You are the fisherman in a sea of a targeted community. I agree that we can learn a lot from this analogy in order to be successful in our marketing.

Allton explains how to leverage your social networks for the best results in your business.

Here's what caught my attention:

• It's important to know which social networks are best suited for your niche. Take the time to consider each in order to prioritize where to be most active.

• Find out how to best reach your community for each channel. This includes groups, chats, video, ect. Then determine the best times and days for these activities.

• Develop content that caters to and helps your audience. Include special offers and incentives that link directly back to your website.

Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond

Image: Courtesy of Pixabay.

Read full article here: http://ow.ly/Qn7H30aslX5

Stay informed on trends, insights, what's happening in the digital world become a Curatti Insider today

I selected this article from Curatti written by Susan Gilbert because it provides insight into how to improve your email marketing with 15 different approaches.

Improve your open rates by catching the reader's attention.

Send Out Emails That Get Opened

You can improve your chances of your business emails being seen by using creativity and enticing content. I agree that this will help reduce your bounce rates and improve your reach.

Gilbert provides 15 tips in a helpful infographic with bonus tips covering email subject lines.

Here's what caught my attention:

• Tell a recent story your business experienced. Point out what you learned and how it changed your approach. People are drawn to transparency.

• Write about something simple that the reader can do right away. For example, a ten minute workout that they can begin now.

• Provide a hint about a new product release. Building anticipation makes great content and increase your sales once you launch your product.

Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond

Image: Courtesy of 123rf.

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Read full article here: http://ow.ly/ny2K309v0f0

Stay informed on trends, insights, what's happening in the digital world become a Curatti Insider today

I selected this article from Curatti written by Susan Gilbert because it provides tips to help you improve your website sales.

How to build a sales page that goes to work for your business.

Add Spice to Your Website Sales Page

A compelling message will capture your audience's attention and compel them to sign up for your products or services. I agree that an attractive and clear sales page will help improve your conversions.

Gilbert shows you what to include such as the use of videos and colorful images to spark curiosity.

Here's what caught my attention:

• Create content that is meaningful rather than just filling in space. It's important to make sure that each element counts.

• Add a human element to your message. Put a real face behind your products or services. These types of sales pages tend to garner more conversions.

• Videos are a good way to present your message in a fun and informative way. Keep these short and to the point in order to hold the attention of the viewer.

Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond

Image: Courtesy of Pixabay.

Read full article here: http://ow.ly/2fRf307H4iK

Stay informed on trends, insights, what's happening in the digital world become a Curatti Insider today

I selected this article from Curatti written by Shelly Kramer because it provides insights on the way people interact on social media from their devices.

The world of technology has shifted in the way we conduct our marketing online

How Second Screen Social Affects Social Media

Most consumers use multiple platforms to get their information and make purchases. I agree that marketers should fully understand how their audience is viewing brands.

Kramer explains how we have evolved into using several different devices in our social interactions.

Here's what caught my attention:

• Americans under the age of 65 are watching less and less television each year. Television apps are now all the rage with over 200 new channels having been created.

• The heaviest users of social media are women ages 35 to 49 (the Generation X women). These people are more likely to make an online purchase than non-social media users.

• In order to reach your target audience you need to now have a creative approach. This means businesses can  market to both television and social media users.

Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond

Featured image: http://blog.union.co/social-tv-is-now-how-second-screen-apps-connect-viewers-to-their-favorite-shows

Read full article here: http://ow.ly/pasA30aQEJb

Stay informed on trends, insights, what's happening in the digital world become a Curatti Insider today

I selected this article from Curatti written by Susan Gilbert because it provides insight into how to improve your email marketing with 15 different approaches.

Improve your open rates by catching the reader's attention.

Send Out Emails That Get Opened

You can improve your chances of your business emails being seen by using creativity and enticing content. I agree that this will help reduce your bounce rates and improve your reach.

Gilbert provides 15 tips in a helpful infographic with bonus tips covering email subject lines.

Here's what caught my attention:

• Tell a recent story your business experienced. Point out what you learned and how it changed your approach. People are drawn to transparency.

• Write about something simple that the reader can do right away. For example, a ten minute workout that they can begin now.

• Provide a hint about a new product release. Building anticipation makes great content and increase your sales once you launch your product.

Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond

Image: Courtesy of 123rf.

.

Read full article here: http://ow.ly/ny2K309v0f0

Stay informed on trends, insights, what's happening in the digital world become a Curatti Insider today

I selected this article from Curatti written by Asad Ali because it provides the latest information to help you improve your business website design.

Use this infographic to help your business stand out online.

Design Tips For Business Websites

In a competitive online world there are many different ways you can help capture and retain visitors. I agree that both your content and images need to be informative and attractive.

Ali goes over several website design tips that can help you attract more customers.

Here's what caught my attention:

• You need to have a clear Call to Action (CTA) such as specials, email newsletters, how-to guides, ect. Interactive tools are another great way to attract more leads.

• Give people at least 15 minutes to consume your content. Make sure the design is appealing by breaking up the text with images.

• When a visitor arrives to a business homepage they want to see information on the products and services first. Following that is the contact information, company information, testimonials, and then last is the marketing and social media channel links.

Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond

Image: Courtesy of 123rf.

Read full article here: http://ow.ly/bE2B307SQrW

Stay informed on trends, insights, what's happening in the digital world become a Curatti Insider today