Business Improvement and Social media

I selected this article from Curatti written by Michael Brenner because it provides insights on the affect of digital marketing on consumers.

Understand digital marketing and avoid common mistakes

Dispelling Digital Marketing Myths

Effective marketing is not difficult -- it just takes a specific strategy. I agree that in order to best reach your audience you need to know what works and what does not.

Brenner explains what digital marketing means to your business and how to make it successful.

Here's what caught my attention:

• It's good practice to consistently produce great content. Articles need to be quality, and grab the reader's attention.

• A negative reaction online isn't always a bad thing to happen. Avoid trolls, but engage with those who are your loyal audience.

• Digital marketing encompasses many different mediums from blogs to email, and more. Be sure your content in these places is relevant to your target market.

Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond

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Read full article here: http://ow.ly/Szpe30cB7pe

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I selected this article from Curatti written by Liaqat Ali Hamiya because it provides insights into how to effectively create a strong marketing plan.

It's important for your business to have an effective marketing plan in addition to your business plan.

Marketing Success Strategies

In order to move your marketing in the right direction you need to have both short-term and long-term goals. I agree that this enables us to know who our target market is and how to best reach them.

Hamiya explains the right steps to take in order to build a successful business marketing plan.

Here's what caught my attention:

• Use situation analysis to look into the market conditions. This provides insights on what to do, what to add, and what to avoid in order to make the best decisions.

• There is always a changing demand for products and services. Knowing about market growth can help your business anticipate future trends how to best meet your customers' needs.

• Your marketing strategy needs to be unique with a strong impact on your community. This should include both offline and online methods such as social media, email marketing, content creation, etc.

Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond

Image: Courtesy of 123rf.

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Read full article here: http://ow.ly/dzoN30b21KK

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Good blueprint for building an effective marketing plan from Curatti.

I selected this article from Curatti written by Susan Gilbert because it shows you great tools to help create a successful marketing strategy.

Create more growth for your business with the right marketing tools.

12 Top Performing Marketing Resources

In order to improve your ROI and sales you need to have the right tools in place. I agree that in order to attract a larger audience it's important to take advantage of what's available.

Gilbert provides the best tools to help make your content go a lot farther with more conversions.

Here's what caught my attention:

• Get your important projects done quickly and efficiently with Producteev. There is easy access to your customers' projects that can be shared with your team members.

• Find the right content to share with your target market with SparksFly. This app helps you to follow the right people and topics that can be shared via email and on social media.

• Monitor your brand as conversations and shares take place with Mention. Generate statistics and alerts in order to stay on track with your marketing performance.

Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond

Image: Courtesy of 123rf.

Read full article here: http://ow.ly/A7303088ufe

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I selected this article from Curatti written by John Jantsch because it explains how to improve your marketing strategy by answering 4 questions.

Developing a marketing strategy for your business can be a challenge -- you need to know where to start and what to focus on.

Answer These 4 Marketing Questions

Many advertisers find themselves getting stuck when it comes to developing a successful marketing strategy. I agree that in order to attain your goals you need to first understand where to begin.

Jantsch provides four ways your business can discover the best plan.

Here's what caught my attention:

• Find out what your personal "why" is. As yourself how you are going to change the world and which things you want to make right. This helps you to see which gaps you are filling.

• To develop a brand story you need to understand your audience, personality, who the hero is, and what your journey will be.

• Make deliverables and expectations clear to your audience so they know what to look forward to. Remove any ambiguity in order to foster an enjoyable working relationship.

Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond

Lead feature image: 123rf

Read full article here: http://ow.ly/tzA930c3n0K

Stay informed on trends, insights, what's happening in the digital world become a Curatti Insider today

I selected this article from Curatti written by Susan Gilbert because it shows you great tools to help improve your blog, Instagram strategy, and business sales.

Reach more customers and readers online with these great resources for business.

12 Marketing, Blog, and Business Tools for More Sales

With the right tools you can help your bottom line and reach grow. I agree that in order to build a business online it's important to take advantage of what's available.

Gilbert provides the best tools to help make your brand stand out on Instagram and your blog.

Here's what caught my attention:

• Pinterest is one of the best social networks to attract buyers and website subscribers. The jQuery Pin It Button highlights your blog images for easy pinning.

• You no longer have to just use a mobile device to manage your Instagram account(s). Grum helps you to schedule your images and posts ahead of time with related hashtags and emojis.

• There are a lot of CRM products out there -- one of the best to check out is from Hubspot. Their free tool helps you to gain valuable insights on your leads and monitor your community.

Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond

Image: Courtesy of 123rf.

Read full article here: http://ow.ly/V6YR30aZSL8

Stay informed on trends, insights, what's happening in the digital world become a Curatti Insider today

Susan Gilbert writes about tools for better blogging, content marketing, CRM, Instagram and Pinterest tips.

My bloggin should excell from this article . These helpful tools will cause the time spent to be well worth it and not wasted.

I selected this article from Curatti written by Daniel Newman because it provides insights on the state of marketing in 2017.

Visibility is still an important factor in developing a marketing strategy.

Understanding The New Marketing Trends

How customers see your business impacts your visibility online. I agree that in order to garner their attention in this next year you need find out what they are looking for in a brand, and why.

Newman shows the latest changes in marketing and the impact that digital technology has played.

Here's what caught my attention:

• In the age of digital transformation it will be even more important to be focused on your customers. The most successful will be able to understand their target market.

• Executives must be data-driven in order to effectively engage and measure their campaigns. Technology will continue to be a necessary component.

• While content is still king it is video that continues to climb to the top in preference for audiences. Augmented reality will also play a large part in online engagement.

Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond

Image: Courtesy of 123rf.

Read full article here: http://ow.ly/lER0307urTw

Stay informed on trends, insights, what's happening in the digital world become a Curatti Insider today