Business Improvement and Social media

I selected this article from Curatti written by Tony Zambito because it explains how to digital transformation has changed the way businesses understand their customers.

The new digital-centric world and customer reach.

New Customer Approaches Emerge in the Digital Age

If your business has been online for any amount of time you already know how emerging trends have changed the customer journey. I agree that in order to reach them you need to approach them on their level.

Zambito explains different methods of reaching your audience in the midst of a digital age.

Here's what caught my attention:

• Just sixteen years ago the business landscape was very different. Today digital technology has shifted buyer persona development and insight gathering.

• In order to reach customers today there needs to be new thinking and new approaches in place. This needs to go beyond analytics tools and outdated sales practices.

• The what, how and why of your audience must now be measured through observation. Words are far less effective in measurement -- it's action that counts.

Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond

Image: Courtesy of 123RF.

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Read full article here: http://ow.ly/wIcL309lnAo

Stay informed on trends, insights, what's happening in the digital world become a Curatti Insider today

I selected this article from Curatti written by Michael Brenner because he shows how companies have only tapped into a small portion of the latest innovations.

Many businesses are falling behind when it comes to keeping up with new technology.

Digital Divide Has Created an Economy of "Haves" and "Have Mores"

The United States is at the top when it comes to technological innovations. I agree that businesses need to fully tap into this realm in order to stay competitive.

Brenner shows statistics that prove only 18 percent of the economy is utilizing digital methods. This is due to new and emerging trends.

Here's what caught my attention:

• The digital gap has produced a boost for companies who are more advanced. Sectors lagging behind are suffering with lower productivity and performance.

• Most companies have a large technology budget. But it is the usage that determines whether they stay relevant.

• Not all businesses that are leaders in the digital age began that way. Many firms struggle to keep up with digitization and product delivery.

Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond

Image: Courtesy of Cardwell Beach.

Read full article here: http://ow.ly/CTe8303pHM6

Stay informed on trends, insights, what's happening in the digital world become a Curatti Insider today