Business Improvement and Social media

I selected this article from Curatti written by Joan Selby because it shows you how to boost your website traffic through an SEO audit.

You can rank higher than the competition with the right website optimization.

Improve Your Website with an SEO Audit

You can take your SEO strategy to a new level with the right audit techniques. I agree that by paying attention to this data you can fix errors in your website and be more successful with your visibility online.

Selby provides unique strategies you can use to improve your reach.

Here's what caught my attention:

• Become a master of Google Analytics. Pay attention to the number of daily visitors, where the traffic is coming from, which pages get the most traffic, and time spent on pages.

• Include Bing Webmaster Tools in your analytics. Bing offers SEO reports, keyword research, and a link explorer to discover where the competition is getting their backlinks.

• Make sure your website is secure with an SSL Certificate. This will improve both your reputation and ranking in search.

Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond

Image: Courtesy of 123rf.

Read full article here: http://ow.ly/P2fF30bldZo

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I selected this article from Curatti written by Jenn Herman because it provides insights into how to better grow your Instagram community with the right hashtags.

It's important to use the right keywords for your niche to grow your reach on Instagram.

Improve Your Following on Instagram With Hashtags

Mobile audiences use specific topics to find a post or user. I agree that you can improve your marketing strategy by using these hashtags to draw the audience to you.

Herman explains how your posts can attract the right followers for your brand.

Here's what caught my attention:

• You need to know specifically what sets your posts apart rather than using generic terms. This will improve your chances of getting found in the 'top spots' on Instagram.

• The best method is to use 15-20 hashtags per post and then focus on the 4-5 popular ones. These need to be related to your posts, and have a high number of usage.

• The higher the engagement the more views your posts will get. Sometimes these can show up the the hashtag hubs for days or even weeks.

Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond

Image: Courtesy of 123rf.

Read full article here: http://ow.ly/ptX6309ZigZ

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As a non-user of Instagram, I understand the attraction of the application and the use of hashtags to gather as many like as possible. However, I fail to understand the prevalence of such a technology in our world today. An article on how to use hashtags as effectively as possible? When did it become a necessity for us to write about getting as many likes and affirmation as possible? If I were to use Instagram, I would treat hashtags as a way to simply and deconstruct the message that my photo was trying to convey. For example, if I were to post a photo of an art piece, instead of writing a detailed explanation of the piece which most would not want to read about, I would use hashtags to highlight whatever it is I wish to express to my followers. While I understand that Instagram may be attractive because it lets us in on our friends’ lives and serves as a platform for us to receive affirmation from our peers, I do not think we should rely on Instagram so heavily to the extent that we write articles on how to make our posts more popular and well received. We should make use of this application to share our photos and activities with our friends, as well as show appreciation to others through this platform.

I selected this article from Curatti written by Susan Gilbert because it shows you great tools to help create a successful marketing strategy.

Create more growth for your business with the right marketing tools.

12 Top Performing Marketing Resources

In order to improve your ROI and sales you need to have the right tools in place. I agree that in order to attract a larger audience it's important to take advantage of what's available.

Gilbert provides the best tools to help make your content go a lot farther with more conversions.

Here's what caught my attention:

• Get your important projects done quickly and efficiently with Producteev. There is easy access to your customers' projects that can be shared with your team members.

• Find the right content to share with your target market with SparksFly. This app helps you to follow the right people and topics that can be shared via email and on social media.

• Monitor your brand as conversations and shares take place with Mention. Generate statistics and alerts in order to stay on track with your marketing performance.

Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond

Image: Courtesy of 123rf.

Read full article here: http://ow.ly/A7303088ufe

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I selected this article from Curatti written by Liaqat Ali Hamiya because it provides insights into how to effectively create a strong marketing plan.

It's important for your business to have an effective marketing plan in addition to your business plan.

Marketing Success Strategies

In order to move your marketing in the right direction you need to have both short-term and long-term goals. I agree that this enables us to know who our target market is and how to best reach them.

Hamiya explains the right steps to take in order to build a successful business marketing plan.

Here's what caught my attention:

• Use situation analysis to look into the market conditions. This provides insights on what to do, what to add, and what to avoid in order to make the best decisions.

• There is always a changing demand for products and services. Knowing about market growth can help your business anticipate future trends how to best meet your customers' needs.

• Your marketing strategy needs to be unique with a strong impact on your community. This should include both offline and online methods such as social media, email marketing, content creation, etc.

Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond

Image: Courtesy of 123rf.

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Read full article here: http://ow.ly/dzoN30b21KK

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Good blueprint for building an effective marketing plan from Curatti.

I selected this article from Curatti written by Paolo Fabrizio because it explains how to choose the right platform to handle customer service through social media.

Interacting with your customers takes attention to all digital channels where they are active.

Establish a Successful Social Customer Service System

Being attentive and involved with your customers is the key to growth and trust in your business. I agree that you can better provide for them by choosing the right management system.

Fabrizio shows you several ways to improve your customer service on social media with the right platform.

Here's what caught my attention:

• Create a plan of action before choosing a platform. This enables your business to make the right decisions at the right time -- especially when a team is involved.

• When looking at various services you will want to take a look at their capabilities. This includes omni-channel support, in-depth analytics, and whether is it fully scalable.

• There are a few things that are essential when choosing a social customer service platform. Things such as CRM integration, tasks allocation, sentiment interactions tracking, and more.

Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond

Image: Courtesy of Unplash.com.

Read full article here: http://ow.ly/gVWd308Ky9M

Stay informed on trends, insights, what's happening in the digital world become a Curatti Insider today