As with so much else in the world of business, buyer insights have been disrupted by the changing habits brought about by digita
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janlgordon's curator insight,
May 9, 2017 10:32 PM
I selected this article from Curatti written by Andy Capaloff because it explains how to understand your customers from their perspective.
We need to provide the same level of customer service that we would want to receive.
Improve Your Customer Relationships
In order to be a successful business we need to reach our customers where they are at. I agree that you can create a better experience by understanding their needs and desires.
Capaloff explains how to get into the minds of your customers by putting yourself in their shoes.
Here's what caught my attention:
Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond
Image: Courtesy of 123rf.
Read full article here: http://ow.ly/QLcE30bApKv
Stay informed on trends, insights, what's happening in the digital world become a Curatti Insider today
janlgordon's curator insight,
February 24, 2017 11:16 PM
I selected this article from Curatti written by Tony Zambito because it explains how to digital transformation has changed the way businesses understand their customers.
The new digital-centric world and customer reach.
New Customer Approaches Emerge in the Digital Age
If your business has been online for any amount of time you already know how emerging trends have changed the customer journey. I agree that in order to reach them you need to approach them on their level.
Zambito explains different methods of reaching your audience in the midst of a digital age.
Here's what caught my attention:
Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond
Image: Courtesy of 123RF. . Read full article here: http://ow.ly/wIcL309lnAo
Stay informed on trends, insights, what's happening in the digital world become a Curatti Insider today
Chuck Bartok's curator insight,
February 27, 2017 10:41 AM
The Digital Age has allowed savvy business persons to really know their Customer Persona
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janlgordon's curator insight,
May 10, 2017 4:23 PM
I selected this article from Curatti written by Michael Brenner because it explains how to improve your marketing ROI for more sales.
By measuring your results you can move toward a more profitable business online.
Solve Marketing ROI for Better Results
Many advertisers have dismal results when it comes to running an ad campaign. I agree that in order to attain your sales goals you need to first understand how to measure your results.
Brenner explains the first steps toward improving your marketing ROI.
Here's what caught my attention:
Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond
Lead feature image: 123rf
Read full article here: http://ow.ly/zej030bC44A
Stay informed on trends, insights, what's happening in the digital world become a Curatti Insider today
janlgordon's curator insight,
March 20, 2017 11:42 PM
I selected this article from Curatti written by Robert Caruso because it explains the importance of quality metrics when measuring the results of your business's marketing efforts.
Understanding the outcome of your marketing strategies can help improve your conversion rates.
Measuring for Business Success
You can be successful generating more sales with the right metrics in place. I agree that many businesses fail to understand the full scope of their activities online.
Caruso explains what quality metrics look like and how this can affect your bottom line.
Here's what caught my attention:
Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond
Image: Courtesy of 123rf.
Read full article here: http://ow.ly/RzSx30a6f8o
Stay informed on trends, insights, what's happening in the digital world become a Curatti Insider today
Edan Joy Gelt's curator insight,
March 22, 2017 11:53 PM
What an intuitive piece about quality versus quantity. I've actually had clients that have bought "likes" and "followers" thinking that the more followers, the better they appear as a business (power of social psychology). This fake dilution actually depletes their efforts in the social channel for a small, temporary illusion of grandeur. The importance of a quality audience being offered quality content is what translates to the bottom line. Likes, clicks and follows are not reflective of NOI. |
I selected this article from Curatti written by Tony Zambito because it explains how outdated buyer insights can affect our B2B sales.
You can reach your prospects through a better understanding of why customers make a purchase.
Exploring the B2B Buyer Journey
The digitization of business has changed the buyer landscape significantly. I agree that your customers will respond as you reach them where they are at.
Zambito shows you several ways to gain better insights on your prospects and how to improve your B2B sales.
Here's what caught my attention:
Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond
Image: Courtesy of 123rf.
Read full article here: http://ow.ly/JPQr30cap5v
Stay informed on trends, insights, what's happening in the digital world become a Curatti Insider today