When comparing quantity metrics with quality metrics, Certainly, one is easier. But it's the other that will bring you conversions
Via janlgordon
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janlgordon's curator insight,
January 4, 2017 4:46 PM
I selected this article from Curatti written by Susan Gilbert because it provides tips to help you improve your website sales.
How to build a sales page that goes to work for your business.
Add Spice to Your Website Sales Page
A compelling message will capture your audience's attention and compel them to sign up for your products or services. I agree that an attractive and clear sales page will help improve your conversions.
Gilbert shows you what to include such as the use of videos and colorful images to spark curiosity.
Here's what caught my attention:
Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond
Image: Courtesy of Pixabay.
Read full article here: http://ow.ly/2fRf307H4iK
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janlgordon's curator insight,
March 17, 2017 4:19 PM
I selected this article from Curatti written by Katherine Crayon
The look of your eCommerce website directly affects your business's revenue.
Attract More Customers with a Better Website Design
To convert your leads into sales your website needs to immediately attract visitors. I agree that both optimization and design work together to achieve this goal.
Crayon explains 10 different ways your eCommerce business can make improvements to your website.
Here's what caught my attention:
Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond
This post was sponsored by Template Monster Read full article here: http://ow.ly/PWPn30a16Ip
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I selected this article from Curatti written by Robert Caruso because it explains the importance of quality metrics when measuring the results of your business's marketing efforts.
Understanding the outcome of your marketing strategies can help improve your conversion rates.
Measuring for Business Success
You can be successful generating more sales with the right metrics in place. I agree that many businesses fail to understand the full scope of their activities online.
Caruso explains what quality metrics look like and how this can affect your bottom line.
Here's what caught my attention:
Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond
Image: Courtesy of 123rf.
Read full article here: http://ow.ly/RzSx30a6f8o
Stay informed on trends, insights, what's happening in the digital world become a Curatti Insider today
What an intuitive piece about quality versus quantity. I've actually had clients that have bought "likes" and "followers" thinking that the more followers, the better they appear as a business (power of social psychology). This fake dilution actually depletes their efforts in the social channel for a small, temporary illusion of grandeur. The importance of a quality audience being offered quality content is what translates to the bottom line. Likes, clicks and follows are not reflective of NOI.