There are any number of questions you might ask in order to formulate a marketing strategy. John Jantsch presents us with 4 questions that have helped him
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janlgordon's curator insight,
March 9, 2017 11:39 PM
I selected this article from Curatti written by Wade Harman
Your landing page directly affects your business's bottom line.
Your Website May Be Lagging Behind
To convert your subscribers your website needs to run efficiently for your visitors. I agree that a poor execution will drive down precious sales.
Harman provides an explanation on how this can directly affect your bottom line.
Here's what caught my attention:
Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond
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Read full article here: http://ow.ly/zc3X309LBDL
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janlgordon's curator insight,
February 6, 2017 11:09 PM
I selected this article from Curatti written by Paolo Fabrizio because it explains how to choose the right platform to handle customer service through social media.
Interacting with your customers takes attention to all digital channels where they are active.
Establish a Successful Social Customer Service System
Being attentive and involved with your customers is the key to growth and trust in your business. I agree that you can better provide for them by choosing the right management system.
Fabrizio shows you several ways to improve your customer service on social media with the right platform.
Here's what caught my attention:
Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond
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Read full article here: http://ow.ly/gVWd308Ky9M
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janlgordon's curator insight,
January 27, 2017 1:27 AM
I selected this article from Curatti written by Timothy (Tim) Hughes because it provides insights on how to best approach buyers through persona marketing.
Many potential customers do not make a purchase decision due to a lack of information and too much confusion about a product or service.
How Persona Marketing Affects Your Bottom Line
People respond when we listen and help solve their problems in a clear and effective way. I agree that businesses need to understand what their leads are looking for and why in order to better reach them.
Hughes explains what exactly persona marketing means from the customer's perspective.
Here's what caught my attention:
Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond
Lead/Featured Image: 123rf.
Read full article here: http://ow.ly/IgpI308oXi1
Stay informed on trends, insights, what's happening in the digital world become a Curatti Insider today
janlgordon's curator insight,
January 14, 2017 2:30 PM
I selected this article from Curatti written by Robert Caruso because it provides insights on how marketing experiences has transformed customer engagement.
Your audience is not only involved in your products -- they are also paying attention to your messaging.
How Digital Marketing Affects Your Customers
Experiences are always occurring online whether you would like it to or not. I agree that businesses need to pay attention to how their marketing footprint is affecting their communication and sales.
Caruso explains the current state of customer relations in the realm of digital marketing.
Here's what caught my attention:
Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond
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Read full article here: http://ow.ly/6cEv3080mj8
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janlgordon's curator insight,
December 20, 2016 6:37 AM
I selected this article from Curatti written by Timothy (Tim) Hughes because it provides new insights into how to better connect with your social media community.
It's important to connect with your fans and followers instead of just advertising to them.
Understand the Right Way to Interact as a Brand
Social media users are looking for authenticity, not sales. I agree that you can appeal to their needs by letting go of traditional sales and advertising methods.
Hughes shows how to get to know your audience better in order to provide value and increase sales.
Here's what caught my attention:
Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond
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Read full article here: http://ow.ly/RteF307iiBc
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janlgordon's curator insight,
December 13, 2016 8:48 PM
I selected this article from Curatti written by Shane Barker because it explains the importance of being prepared for a successful product launch.
In a competitive online environment it's important for your goods to stand out to consumers.
Create a Successful Product Launch
Today's online market is highly competitive in an age of social media and reviews. I agree that businesses can gain more attention with the right focus and strategy in place.
Barker shows you how you can best present your products with a strategized approach.
Here's what caught my attention:
Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond
Image: Courtesy of 123rf.
Read full article here: http://ow.ly/QyYx3076uVI
Stay informed on trends, insights, what's happening in the digital world become a Curatti Insider today
janlgordon's comment,
October 25, 2016 10:52 AM
Thank you @Ricard Lloria @Stan Smith & @Steve Williams :-)
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janlgordon's curator insight,
May 11, 2017 4:48 PM
I selected this article from Curatti written by Joan Selby because it provides insights into how to effectively create a strong email marketing plan.
It's important for your business to have an effective email marketing plan in order to generate more sales.
Email Marketing Success Strategies
In order to reach more prospects you need to produce quality communication. I agree that it's important to pay attention to any errors and spelling mistakes.
Selby explains the most serious blunders marketers can make in their email campaigns and the right approach to take.
Here's what caught my attention:
Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond
Image: Courtesy of 123rf. . Read full article here: http://ow.ly/i9to30bEbYF
Stay informed on trends, insights, what's happening in the digital world become a Curatti Insider today
janlgordon's curator insight,
February 24, 2017 11:16 PM
I selected this article from Curatti written by Tony Zambito because it explains how to digital transformation has changed the way businesses understand their customers.
The new digital-centric world and customer reach.
New Customer Approaches Emerge in the Digital Age
If your business has been online for any amount of time you already know how emerging trends have changed the customer journey. I agree that in order to reach them you need to approach them on their level.
Zambito explains different methods of reaching your audience in the midst of a digital age.
Here's what caught my attention:
Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond
Image: Courtesy of 123RF. . Read full article here: http://ow.ly/wIcL309lnAo
Stay informed on trends, insights, what's happening in the digital world become a Curatti Insider today
Chuck Bartok's curator insight,
February 27, 2017 10:41 AM
The Digital Age has allowed savvy business persons to really know their Customer Persona
janlgordon's curator insight,
February 1, 2017 1:09 AM
I selected this article from Curatti written by Martin Shervington because it explains how to successfully connect with your customers.
True marketing today is based on customer service online
Bring More to Your Clients
Being active and involved with your customers is the key to growth in sales. I agree that your business can better provide for them by staying on top of questions and feedback.
Shervington shows you several ways to improve your customer service strategy through relationship building.
Here's what caught my attention:
Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond
Image: Courtesy of 123rf.
Read full article here: http://ow.ly/Q9bV308yFKA
Stay informed on trends, insights, what's happening in the digital world become a Curatti Insider today
janlgordon's curator insight,
January 24, 2017 8:54 PM
I selected this article from Curatti written by Wade Harman because it provides insights on compelling your audience to buy through the psychology of scarcity.
Consumers want to grab the next great product before it goes away.
How Scarcity Marketing Affects Buying Decisions
When products become a hot commodity online your customers will be more apt to make a purchase. I agree that understanding the psychology behind this can help your business leverage an effective marketing plan.
Harman explains the power behind this principle with the right methods to use.
Here's what caught my attention:
Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond
Lead/Featured Image: Pixabay.
Read full article here: http://ow.ly/QWwl308k3rf
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janlgordon's curator insight,
January 2, 2017 5:52 PM
I selected this article from Curatti written by Tony Zambito because it provides insights on how digital and online information has transformed content marketing.
The idea of strategizing content has diminished over the last few years due to mobile and technology trends.
Why Context is More Important Than Content
Content should be tailored for your audience and what makes sense to them specifically. I agree that you can reach more people by reducing the amount of information being presented to them.
Zambito explains the basics of context in how it relates to today's online consumer.
Here's what caught my attention:
Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond
Image: Courtesy of Tony Zambito.
Read full article here: http://ow.ly/l7qK307CKXw
Stay informed on trends, insights, what's happening in the digital world become a Curatti Insider today
janlgordon's curator insight,
December 14, 2016 5:37 PM
I selected this article from Curatti written by Jenn Herman because it provides new insights into how to better connect with your Instagram community.
It's important to know who your followers are more than how many.
Improve Your Communication on Instagram
Mobile audiences are looking for authenticity. I agree that you can appeal to your prospects with benefits and rewards that show them you care.
Herman shows how to get to know your Instagram followers better in order to provide value.
Here's what caught my attention:
Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond
Image: Courtesy of 123rf.
Read full article here: http://ow.ly/idA33078zgu
Stay informed on trends, insights, what's happening in the digital world become a Curatti Insider today
janlgordon's comment,
November 5, 2016 11:22 AM
Thank you @Stan Smith @Ricard Lloria & @Daniel Depaz :-)
P.j. Germain's curator insight,
October 23, 2016 9:14 AM
Excellent article to help you manage or better yet, become more effective with your social media strategy. |
I selected this article from Curatti written by John Jantsch because it explains how to improve your marketing strategy by answering 4 questions.
Developing a marketing strategy for your business can be a challenge -- you need to know where to start and what to focus on.
Answer These 4 Marketing Questions
Many advertisers find themselves getting stuck when it comes to developing a successful marketing strategy. I agree that in order to attain your goals you need to first understand where to begin.
Jantsch provides four ways your business can discover the best plan.
Here's what caught my attention:
Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond
Lead feature image: 123rf
Read full article here: http://ow.ly/tzA930c3n0K
Stay informed on trends, insights, what's happening in the digital world become a Curatti Insider today