Business Improvement and Social media

I selected this article from Curatti written by Andy Capaloff because it explains how to understand your customers from their perspective.

We need to provide the same level of customer service that we would want to receive.

Improve Your Customer Relationships

In order to be a successful business we need to reach our customers where they are at. I agree that you can create a better experience by understanding their needs and desires.

Capaloff explains how to get into the minds of your customers by putting yourself in their shoes.

Here's what caught my attention:

• Ask yourself the same questions a customer would ask. Things like, "would you buy from you?" and "do your own employees with discounts make purchases from your company?"

• We are ultimately selling to people, and so we need to humanize our brand. That means we take care of the buyer before and after the sale.

• The customer experience is important no matter what size your business is. Make it easy for them to make a purchase with a helpful attitude.

Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond

Image: Courtesy of 123rf.

Read full article here: http://ow.ly/QLcE30bApKv

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I selected this article from Curatti written by Raymond Morin because it explains the growing influence of a generation of digital buyers.

By understanding the Generation C class of Internet and social consumers your business can better reach them.

Improve Your Customer Influence in a Digital Realm

In the information age it's important to reach your audience on their level in order to be most effective. I agree that your business can better understand how to achieve this by taking a look at how consumer behavior has evolved.

Morin explains several ways customers have become influential over business and what could change in the future.

Here's what caught my attention:

• Social media has made us more connected than ever before. While baby boomers are retiring the next young, digital generation is on the rise.

• A large portion of online sales come from millennials who spend nearly $600 billion in the U.S.. In three years this number could grow to $1.5 trillion.

• We have now entered an era of Generation C where young people have adopted new ways of learning and processing information. Those born after 2013 will influence the sales spectrum even further.

Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond

Image: Courtesy of 123rf.

Read full article here: http://ow.ly/6iHw306mEzD

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This is a very cool way to show e-commerce and how some companies are making the connection with their customer.

I selected this article from Curatti written by Megan Arevalo because it explains how customer opinion can increase your business sales.

Most online shoppers will read a review first before making a buying decision.

Improve Your Sales with Online Reviews

Feedback has the power to make or break a sale for an online shopper. I agree that in order to be successful you need to encourage positive reviews.

Arevalo explains how to leverage customer opinion in your favor.

Here's what caught my attention:

• A positive review can help improve your search engine ranking and boost your business up to the top pages of Google. This provides customers quick access to your business online.

• About 68 percent of millennials prefer online reviews to advertising. Authentic and positive feedback can increase your business sales by as much as 18 percent.

• A good review can encourage customer engagement. This is due to the fact that they will be more willing to take another step with your business.

Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond

Lead Feature Image: 123rf.

Read full article here: http://ow.ly/AkUh30aGfrD

Stay informed on trends, insights, what's happening in the digital world become a Curatti Insider today

This content powerfully points out the massive shift that has happened in marketing today.  Is your company adapting?

add your insight...

The purchase process is no longer linear, it is not even predictable. Chaos Theory, here we come...