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Scoop.it!
At what point does the exponential increase in content production make the cost of trying to grab and hold attention no longer cost-effective? Via janlgordon 
Scoop.it!
At its first Smarter Commerce Global Summit this week in San Diego, CA, IBM is announcing new software and services that address a broad spectrum of enterprise commerce activities -- new ways to buy, sell and secure greater customer loyalty in the... Via janlgordon
Michelle Gilstrap's curator insight,
May 26, 2013 11:10 AM
This is a very cool way to show e-commerce and how some companies are making the connection with their customer. 
janlgordon's comment,
June 18, 2013 3:02 PM
Michelle Gilstrap I'm happy you found it useful, sorry I'm late in responding but better late than never, thank you!
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Scoop.it!
The sheer proliferation of new online devices and digital consumer channels is pushing leading-edge companies to rethink how they connect with and engage their customers. Via janlgordon
Josette Williams's curator insight,
July 5, 2013 4:33 PM
This content powerfully points out the massive shift that has happened in marketing today. Is your company adapting? 
Richard Stadler's curator insight,
July 8, 2013 4:33 AM
The purchase process is no longer linear, it is not even predictable. Chaos Theory, here we come... |
Quite a stir was made a week ago, when Mark Schaefer published his Content Shock article on the businessesgrow blog.
A paraphrasing of the question he asked was, ‘At what point does the exponential increase in content production make the cost of trying to grab and hold attention no longer cost-effective?’
The topic resonated me as well as many others and the responses were swift, including Shel Holtz, Sonia Simone of Copyblogger and Marty Smith, the first two of which are discussed in the piece published in curatti.com (Marty’s piece was published too late to be included).
We don’t feel that Content Shock is something that any of us need to be concerned over.
Let’s not forget that
“As content continues to grow, search keeps pace by constantly improving. “
“Semantic Search may be beyond most people now, but it will become a part of everyone’s life even if in the same mysterious way that a car engine helps that wonderful machine convey us from point A to point B.”
And amongst those who stand to gain from the situation are:
“Discerning Curators who understand the needs of their readers because they are consumers of the same content, only sharing what blows them away!”
… a statement which is at least partly backed up here by an end user perspective:
“When I need to research something, I go to a few trusted sources and get what I want, when I want it.”
The message to readers is: “If someone is out there filtering the deluge of articles that you might otherwise have to work your own way through…. it removes the burden of you having to deal with the ever growing content mountain.”
So is Content Shock real? With all the excellent curators and filtering tools available ....... Only for those who insist on reading every source for themselves
Reviewed and written by Jan Gordon for Curatti covering Curation, Social Business and Beyond