Business Improvement and Social media

I selected this article from Curatti written by Paolo Fabrizio because it explains how to successfully engage your customers with great service on social media through mobile technology.

Improving customer service online is beneficial to growing your business.

Better Social Mobile Customer Experience

Your social media connections have specific expectations that need to be met. I agree that your business can better provide for your customers by understanding how they communicate on mobile.

Fabrizio shows you several ways to improve your customer service strategy through social mobile.

Here's what caught my attention:

• Interactions over social/mobile have gone up over the last few years. This has raised the bar on customer expectations as far as the speed of response and resolutions.

• It's important to know which social networks your customers are engaging in the most. This includes what type of device they use such as a laptop, tablet, phone, ect.

• Do not underestimate instant messaging apps for customer service. According to a report by Software Advice 75 percent of adults aged 35-44 in the U.S. look for support via their mobile devices.

Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond

Image: Courtesy of 123rf.

Read full article here: http://ow.ly/FnAj307QtD9

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I selected this article from Curatti written by Tony Zambito because it provides insights on how digital and online information has transformed content marketing.

The idea of strategizing content has diminished over the last few years due to mobile and technology trends.

Why Context is More Important Than Content

Content should be tailored for your audience and what makes sense to them specifically. I agree that you can reach more people by reducing the amount of information being presented to them.

Zambito explains the basics of context in how it relates to today's online consumer.

Here's what caught my attention:

• In order to be effective marketers need to understand the method of a connected series of stories. These should involve goal-directed behaviors and activities of buyers.

• When it comes to effectively using context timing is critical. It's about what buyers are experiencing over time rather than a specific trigger.

• Understanding the goals of your audience will help you move toward context. Not doing so can lead to content marketing failure.

Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond

Image: Courtesy of Tony Zambito.

Read full article here: http://ow.ly/l7qK307CKXw

Stay informed on trends, insights, what's happening in the digital world become a Curatti Insider today