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![2014: The Numbers Behind Social Media [infographic] | Business Improvement and Social media | Scoop.it](https://img.scoop.it/m4fVaSDGPgl8F1M-6W8CXzl72eJkfbmt4t8yenImKBVvK0kTmF0xjctABnaLJIm9)
Whether you use them for reaching potential customers, interact with people, or to generate content, Social Media is a power tool for businesses. Check out some of the most popular online networks and how much of an impact they each have.
Via Lauren Moss
Set it and Forget it, social media works
I found many of the statistics in this article to be very intriguing. For starters, I did not realize that Twitter's follower base has now grown to over half that of Facebook's. Furthermore, I had no idea that users spend close to the same amount of time on each site, because to me, Twitter is more of a place to simply post things, while Facebook is more of a place to browse. Next, I was not surprised to hear that about 80% of Pinterest users are women, however, I was surprised when it stated that about half of the total number of users have children! Last but not least, I personally have not heard much chatter about Google+, so it was surprising to find out that its follower count increases by about 33% each year! All in all, it was a very interesting article to read through!
Another interesting infographic showing the potential and scale of social media.