Business Improvement and Social media

I selected this article from Curatti written by Daniel Newman because it provides insights on the state of marketing in 2017.

Visibility is still an important factor in developing a marketing strategy.

Understanding The New Marketing Trends

How customers see your business impacts your visibility online. I agree that in order to garner their attention in this next year you need find out what they are looking for in a brand, and why.

Newman shows the latest changes in marketing and the impact that digital technology has played.

Here's what caught my attention:

• In the age of digital transformation it will be even more important to be focused on your customers. The most successful will be able to understand their target market.

• Executives must be data-driven in order to effectively engage and measure their campaigns. Technology will continue to be a necessary component.

• While content is still king it is video that continues to climb to the top in preference for audiences. Augmented reality will also play a large part in online engagement.

Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond

Image: Courtesy of 123rf.

Read full article here: http://ow.ly/lER0307urTw

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Companies can no longer react to customers expectations, they need to be proactive.

"Companies building the most effective journeys master four interconnected capabilities:

1) Automation

2) Proactive personalization

3) Contextual interaction

4) Journey innovation

David Edelman shares his experience with Sungevity, along with other developments from other major brands.

Share other brand stories you have experienced where they continuously improve and delight across your journey with them?

Have you already fallen into The Loyalty Loop?

Valuable data and insights. Any surprises?

Valuable data and insights. Any surprises?

Valuable data and insights. Any surprises?