Business Improvement and Social media

I selected this article from Curatti written by Paolo Fabrizio because it explains how to use social customer service to better connect with your customers.

Integrating digital channels can help you improve your sales and customer relations.

Make Better Connections Through Social Customer Service

You can nurture your customers each and every day. I agree that you can reach them through specific platforms and technology.

Fabrizio shows you several ways to improve your social customer service with mobile and other social channels.

Here's what caught my attention:

• The use of smart phones has changed the way buyers interact with businesses. Mobile makes it faster and more comfortable to get the answers we need.

• Your brand can't afford to to waste time and money on the wrong digital platforms. It's important to carefully choose the best one for your business before taking on too much.

• Leverage live video events to answer your customers' pressing questions. This increases brand awareness and spreads the word about your business.

Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond

Image: Courtesy of 123rf.

Read full article here: http://ow.ly/O1E0309EFxJ

Stay informed on trends, insights, what's happening in the digital world become a Curatti Insider today

Corrected
Updated this post with a PageRank is Dead note from my friend Mark Traphagen. 

Agree 100% with this great share from my friend Janet Kennedy. Pinterest builds community FAST and it is a natural content curator because its so VISUAL.

It’s a big world out there and a message perceived as funny to one group comes across as tacky to another. Content marketing allows you to put out a single message to everyone in hopes that the majority will either embrace it or at least not be put off by it. Relationship marketing lets you get to know people, both your customers and potential customers, so you can offer them messages to effectively meet their needs in a pleasing way.

I selected this article from Curatti written by Michael Brenner because it provides insights on the affect of digital marketing on consumers.

Understand digital marketing and avoid common mistakes

Dispelling Digital Marketing Myths

Effective marketing is not difficult -- it just takes a specific strategy. I agree that in order to best reach your audience you need to know what works and what does not.

Brenner explains what digital marketing means to your business and how to make it successful.

Here's what caught my attention:

• It's good practice to consistently produce great content. Articles need to be quality, and grab the reader's attention.

• A negative reaction online isn't always a bad thing to happen. Avoid trolls, but engage with those who are your loyal audience.

• Digital marketing encompasses many different mediums from blogs to email, and more. Be sure your content in these places is relevant to your target market.

Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond

Image: Courtesy of 123rf.

Read full article here: http://ow.ly/Szpe30cB7pe

Stay informed on trends, insights, what's happening in the digital world become a Curatti Insider today

I selected this article from Curatti written by Tony Zambito because it explains how to digital transformation has changed the way businesses understand their customers.

The new digital-centric world and customer reach.

New Customer Approaches Emerge in the Digital Age

If your business has been online for any amount of time you already know how emerging trends have changed the customer journey. I agree that in order to reach them you need to approach them on their level.

Zambito explains different methods of reaching your audience in the midst of a digital age.

Here's what caught my attention:

• Just sixteen years ago the business landscape was very different. Today digital technology has shifted buyer persona development and insight gathering.

• In order to reach customers today there needs to be new thinking and new approaches in place. This needs to go beyond analytics tools and outdated sales practices.

• The what, how and why of your audience must now be measured through observation. Words are far less effective in measurement -- it's action that counts.

Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond

Image: Courtesy of 123RF.

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Read full article here: http://ow.ly/wIcL309lnAo

Stay informed on trends, insights, what's happening in the digital world become a Curatti Insider today

I selected this article from Curatti written by Tony Zambito because it provides insights on how digital and online information has transformed content marketing.

The idea of strategizing content has diminished over the last few years due to mobile and technology trends.

Why Context is More Important Than Content

Content should be tailored for your audience and what makes sense to them specifically. I agree that you can reach more people by reducing the amount of information being presented to them.

Zambito explains the basics of context in how it relates to today's online consumer.

Here's what caught my attention:

• In order to be effective marketers need to understand the method of a connected series of stories. These should involve goal-directed behaviors and activities of buyers.

• When it comes to effectively using context timing is critical. It's about what buyers are experiencing over time rather than a specific trigger.

• Understanding the goals of your audience will help you move toward context. Not doing so can lead to content marketing failure.

Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond

Image: Courtesy of Tony Zambito.

Read full article here: http://ow.ly/l7qK307CKXw

Stay informed on trends, insights, what's happening in the digital world become a Curatti Insider today

Lessons in Employee and Customer Experience, Strategy, Leadership to name a few.

Share your mentors and stories across your own journey?

Le Marketing social selon Banksy... Règle 6 : garder des secrets le plus longtemps possible. La règle la plus importante ? Peut-être car nous avons tendance à vouloir "tout" dévoiler sur le web participatif. Mais gardons un peu de mystère.... Le mystère attire et attise la curiosité.

Online marketing for dummies :)