This piece by Tony Zambito is very thought-provoking. It looks at how digital transformation is causing us to find new ways of understanding our customers. Don’t feel much like reading, but want to watch something instead? You can scroll down to the amazing video by Gerd Leonhard or click here. This is another installment in…
Via janlgordon
I selected this article from Curatti written by Tony Zambito because it explains how to digital transformation has changed the way businesses understand their customers.
The new digital-centric world and customer reach.
New Customer Approaches Emerge in the Digital Age
If your business has been online for any amount of time you already know how emerging trends have changed the customer journey. I agree that in order to reach them you need to approach them on their level.
Zambito explains different methods of reaching your audience in the midst of a digital age.
Here's what caught my attention:
Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond
Image: Courtesy of 123RF.
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Read full article here: http://ow.ly/wIcL309lnAo
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