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How to Establish Trust and Authority with #SEO

How to Establish Trust and Authority with #SEO | Business Improvement and Social media | Scoop.it
Authority, trust and relevance are the three most important & powerful pillars of SEO when it comes to website ranking on Google and other search engines

Via janlgordon
janlgordon's curator insight, June 6, 2017 6:08 PM

I selected this article from Curatti written by Mandeep Singh because it shows you how to improve your website rank with organic SEO techniques.

 

There are three phases to search engine optimization that can help improve your website visibility.

 

3 Pillars to SEO Success

 

You can improve your ranking in search with the right methods in place. I agree that authority and trust are built upon original content with organic methods.

 

Singh provides 3 ways you can use to improve your SEO strategy.

 

Here's what caught my attention:

 

  • The three main methods of search include web crawling, indexing, and results from keyword matching. The most relevant information will be picked up first.

 

  • Google updates its algorithm about 500 to 600 times a year. It occasionally performs a major update that can dramatically affect search results.

 

  • Write content that is easy and useful for your readers in order to avoid being penalized. This will also improve your results in search.

 

Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond

 

Read full article here: http://ow.ly/wZEj30cnonl

 

Featured image: Copyright: ‘https://www.123rf.com/profile_kirillm‘ / 123RF Stock Photo

 

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Beat the Competition with an SEO Audit

Beat the Competition with an SEO Audit | Business Improvement and Social media | Scoop.it
An SEO audit is an essential part of any SEO strategy. Only by identifying where you are now, can you truly determine the best path forward

Via janlgordon
janlgordon's curator insight, May 1, 2017 7:45 PM

I selected this article from Curatti written by Joan Selby because it shows you how to boost your website traffic through an SEO audit.

 

You can rank higher than the competition with the right website optimization.

 

Improve Your Website with an SEO Audit

 

You can take your SEO strategy to a new level with the right audit techniques. I agree that by paying attention to this data you can fix errors in your website and be more successful with your visibility online.

 

Selby provides unique strategies you can use to improve your reach.

 

Here's what caught my attention:

 

  • Become a master of Google Analytics. Pay attention to the number of daily visitors, where the traffic is coming from, which pages get the most traffic, and time spent on pages.

 

  • Include Bing Webmaster Tools in your analytics. Bing offers SEO reports, keyword research, and a link explorer to discover where the competition is getting their backlinks.

 

  • Make sure your website is secure with an SSL Certificate. This will improve both your reputation and ranking in search.

 

Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond

 

Image: Courtesy of 123rf.

 

Read full article here: http://ow.ly/P2fF30bldZo

 

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Chuck Bartok's curator insight, May 2, 2017 11:07 AM
Goor suggestions
donhornsby's curator insight, May 2, 2017 11:32 AM
Excellent suggestions 
 
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Boost Your Website #SEO in 4 Ways

Boost Your Website #SEO in 4 Ways | Business Improvement and Social media | Scoop.it
There are so many things you could do on your website to get more visitors and traffic. Here are 4 tips to improve your website SEO

Via janlgordon
janlgordon's curator insight, February 22, 2017 6:18 PM

I selected this article from Curatti written by Ashley Faulkes
 because it shows you how to boost your website traffic.

 

Unusual methods that will attract visitors to your landing page.

 

4 Ways to Increase Website Traffic

 

In order to get more visitors online you need to have the right strategies in place. I agree that by paying attention to what Google is telling you and discovering any issues with your website can be very helpful.

 

Faulkes provides unique strategies you can use to improve your traffic.

 

Here's what caught my attention:

 

  • Google will let you know what kinds of keywords you are ranking for as well as your page rank. This can help you discover what is working and what is not.

 

  • Use your main keywords on your homepage. These will show up in Google's search results.

 

  • Add amazing free images that Google will pick up on. This attracts more readers and visitors, and are very easy to find on places like Unsplash and Pixabay.

 

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Image: Courtesy of Pixabay.

 

Read full article here: http://ow.ly/kALa309gFUL

 

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#SEO is Still Important

#SEO is Still Important | Business Improvement and Social media | Scoop.it
In this article, John Jantsch looks into the various ways that SEO has changed. He notes that it has not died, as some claim, but is as important as ever.

Via janlgordon
janlgordon's curator insight, December 2, 2016 1:22 AM

I selected this article from Curatti written by John Jantsch because he explains not only the importance of an SEO strategy, but also how it has changed.

 

SEO is not about tricking Google search, but delivering relevant and original content.

 

How to Understand New Search Engine Marketing Methods

 

Your business can achieve improved search engine rankings and subscribers with attractive content. I agree that understanding how methods are done today can help you get seen online.

 

Jantsch explains both the website elements and SEO editorial plan that affect search ranking.

 

Here's what caught my attention:

 

  • A website needs to be seen as a marketing tool. Not only does it need an SEO backbone, but also appeal to the customer journey or experience.

 

  • Effective content is more about being relevant that eloquent. It should answer your audience's biggest questions or concerns.

 

  • Use keyword research not only to optimize your content, but to also learn more about your customers. Find out what they are searching for and why.

 

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Read full article here: http://ow.ly/EgiT306JHo5

 

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Use These 10 #SEO Ranking Factors for Your Business Visibility

Use These 10 #SEO Ranking Factors for Your Business Visibility | Business Improvement and Social media | Scoop.it
SEO has evolved significantly from its so-called "silo" days. Here are 10 modern SEO ranking factors you need to be aware of and work towards

Via janlgordon
janlgordon's comment, August 19, 2016 2:59 PM
Thank you @Fretz Genosa & @John van den Brink :-)
janlgordon's comment, August 20, 2016 11:15 AM
Thank you @BSN & @Ricard Lloria :-)
janlgordon's comment, August 25, 2016 10:37 AM
Thank you @Andrew Wise :-)
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How to Use SEO to Promote Your Website

How to Use SEO to Promote Your Website | Business Improvement and Social media | Scoop.it
SEO promotion doesn’t have one single all-purpose algorithm of success. In this article, you’ll find 11 stages of SEO promotion that no webmaster can miss.

Via janlgordon
janlgordon's curator insight, May 22, 2017 4:27 PM

I selected this article from Curatti written by Eleonora Zolotaryova because it shows you how to boost your website with 11 SEO techniques.

 

An effective SEO strategy is not a one-size fits all approach.

 

Promote Your Website with These 11 SEO Steps

 

You can take your visibility in search to a new level with the right strategies. I agree that it's not just one algorithm that will make this successful.

 

Zolotaryova provides 11 strategies you can use to improve your SEO marketing and website.

 

Here's what caught my attention:

 

  • Conduct a thorough analysis of the competition first then focus on your website's position in SERP as well as the structure and backlinks. Take a look also at the demand and SERPs data.

 

  • If you would like your website to appear at the top of the search results then you need to review the expanded structure. Every group of keywords should have its own optimized landing page.

 

  • Poor website ranking can result from a lack of inner Page Rank for landing pages. Landing pages must have cross-linking between them in order to be seen.

 

Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond

 

Read full article here: http://ow.ly/JeTY30bWO52

 

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donhornsby's curator insight, May 25, 2017 8:48 AM
Just like everything else in the world, SEO promotion doesn’t have one single all-purpose algorithm of success. This algorithm may vary depending on a country where you are promoting, a specificity of the promoted site and others. But there is still something every SEO should include in any promotion strategy. In this article, you’ll find 11 stages of SEO promotion that no webmaster can miss.
 
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Why Google Does Not Like 'Dofollow' Links in Sponsored Posts

Why Google Does Not Like 'Dofollow' Links in Sponsored Posts | Business Improvement and Social media | Scoop.it
Some solicitations for sponsored content come with the demand that you include follow links. Resist the temptation to take the money. Here's why

Via janlgordon
janlgordon's curator insight, February 28, 2017 11:06 PM

I selected this article from Curatti written by Andy Capaloff because it explains why you should avoid "dofollow" links when publishing sponsored posts.

 

Why follow links are a turn-off when it comes to Google search.

 

Avoid Using Follow Links in Sponsored Posts

 

In order to maintain growth on your blog it's important to follow the rules when it comes to search. I agree that your sponsored posts should not include "dofollow" links in order to avoid penalties and losing valuable traffic.

 

Capaloff explains the rules that Google has set forth and how they calculate your PageRank.

 

Here's what caught my attention:

 

  • Using a follow link can negatively impact your website's ranking in search results. Google refers to these as "link schemes," and you don't want your blog associated with these.

 

  • In some instances a website can be completely removed from Google's index if they include follow links. The company who has paid you can also be penalized along with you.

 

  • A penalty might appear anywhere from a few months to a year later. It rarely happens right away, but will catch up with you eventually.

 

Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond

 

Read full article here: http://ow.ly/ITMA309sA7T

 

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4 Tools That Will Give Your SEO a Boost

4 Tools That Will Give Your SEO a Boost | Business Improvement and Social media | Scoop.it
If you type "SEO Tools" in Google, the results can be overwhelming. So I want to show you some of the best SEO tools on the market.

Via janlgordon
janlgordon's curator insight, January 24, 2017 12:11 AM

I selected this article from Curatti written by Ashley Faulkes
 because it shows you how to take your SEO strategy to the next level.

 

Four of the best tools to help your best get seen on the web.

 

4 Top SEO Tools

 

In order to gain more visibility online you need to have the right resources. I agree that honing in on a few gems will greatly improve your marketing efforts.

 

Faulkes provides 4 tools you can use to improve your SEO strategy.

 

Here's what caught my attention:

 

  • If you are wondering where your pages and posts are ranking on Google then you will want to try Rank Scanner. Find out what position your website is on with to up to 30 keywords.

 

  • Finding the right keywords for your business is still an important element for search ranking. KWFinder helps you save time and be ahead of the competition with in-depth analysis.

 

  • If you are familiar with Neil Patel then you will enjoy using his free SEO Website Analyzer tool. Just enter your URL and get a detailed report of how your website performs online.

 

Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond

 

Image: Courtesy of 123rf.

 

Read full article here: http://ow.ly/fE1c308hXLF

 

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janlgordon's comment, January 24, 2017 8:29 PM
thanks @massimo facchinetti
Tentronix NZ's curator insight, January 27, 2017 4:42 AM
Good tools for enhancing your SEO, especially Niel Patels' SEO analyser that is free of cost and most comprehensive.
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Tactics to Improve Your Local #SEO

Tactics to Improve Your Local #SEO | Business Improvement and Social media | Scoop.it
In this post, you’ll learn how a link profile can help improve your local SEO. The infographic contains further tactics for improving local search ranking.

Via janlgordon
janlgordon's curator insight, November 8, 2016 8:28 PM

I selected this article from Curatti written by Shane Barker because he explains how to improve your business's local ranking in search.

 

Useful tactics that will greatly improve your SEO strategy.

 

How to Improve Your Link Profile

 

There are many different factors that can affect SEO ranking. I agree that understanding a link profile will help your local business get seen online.

 

Barker provides great insights on how your link profile can bring leads to your website.

 

Here's what caught my attention:

 

  • The quality of links will affect your overall profile. If you have high authority websites linking to yours then this can greatly improve your ranking.

 

  • Make sure your anchor text is relevant to your topic. Avoid keyword stuffing and instead use a more natural approach in your pages and posts.

 

  • Build relationships with your local customers. Create regular interactions with them online and offline and include their testimonials.

 

Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond

 

Image: Courtesy of 123rf.

 

Read full article here: http://ow.ly/opjq305ZthG

 

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janlgordon's comment, November 9, 2016 5:25 PM
Thank you @oconnorandkelly @massimo facchinetti @John van den Brink @John Grant @Online Marketing & El Monóculo
janlgordon's comment, November 10, 2016 10:51 AM
@Faiz Khan thank you