In our second Curatti On Air interview, Ana Hoffman introduces us to her Boomerang Marketing system of conten
Via janlgordon
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janlgordon's curator insight,
November 29, 2016 8:27 PM
I selected this article from Curatti written by Shane Barker because it provides insight on how to connect with micro-influencers for more sales.
You don't need to know a celebrity to attract more customers to your business online.
Understand How to Effectively Reach Your Leads
In order to attract more customers for your brand you need trusted recommendations. I agree that you can accomplish this by building relationships with those who have a strong following and higher engagement rates.
Barker goes over how micro-influencers can help improve your marketing strategy.
Here's what caught my attention:
Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond
Image: Courtesy of LinkedIn.
Read full article here: http://ow.ly/nVAx306ErTZ
Stay informed on trends, insights, what's happening in the digital world become a Curatti Insider today
janlgordon's comment,
July 14, 2016 10:44 AM
Thank you @Stan Smith @Anna @MiniTool Software & @Ricard Lloria :-)
Ron Sela's curator insight,
July 14, 2013 2:50 AM
The Psychology of Social Media Influence – The Power of Klout and Kred |
janlgordon's curator insight,
December 21, 2016 3:58 AM
I selected this article from Curatti written by Shane Barker because it provides insight on how influencers can be powerful product promoters.
Leverage relationships online before your next idea is released.
Understand How to Effectively Reach Influencers for More Sales
Trusted recommendations can help attract customers to your brand. I agree that you can accomplish this by creating incentives for influencers to share what you have to offer.
Barker goes over how influencers can help improve your bottom line and provide word-of-mouth benefits.
Here's what caught my attention:
Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond
Image: Courtesy of 123rf.
Read full article here: http://ow.ly/ycr1307kloK
Stay informed on trends, insights, what's happening in the digital world become a Curatti Insider today
janlgordon's comment,
October 27, 2016 10:49 AM
Thank you @Stan Smith @Ricard Lloria @Anna & @Michael Esplana :-)
Global Trends Team's comment,
October 3, 2013 4:27 AM
Thanks to all for sharing. Just came across this article on influence which may also be of interest: http://blogs.imediaconnection.com/blog/2013/10/01/is-influence-dead/
Sebastien Caron's curator insight,
October 19, 2013 3:10 PM
The Social Business transformation have brought to the enterprise, properties of political systems. Therefore, mapping and monitoring your network of influencers should become part of your operations.
Matthew Quetton's curator insight,
October 21, 2013 12:25 PM
Insightful article of how you can map and manage the influence within your business ecosystem. |
In our latest Curatti interview, Ana Hoffman’s path to marketing success was not a typical one. You will have to ask her why she moved from modeling into blogging. Once she made the switch, and with the usual trial and error, she became a leading traffic generation expert (expert is my word, not hers!).
She happily borrows from the old saying:
"My overnight success took me 10 years to build”
She added, though: “I made all the same mistakes as everyone else”.
Traffic Generation Café is her second blog. While working on her first, she realized that it’s not only about content creation, but also where the audience is coming from.
Traffic Generation Café came from this, using the lessons from the first effort.
Not a Natural Born Writer
Surprise! Ana used to hate writing, and admits it doesn’t come naturally to her.
The reason is really simple, and she found it easy to overcome.
At the time she broke into blogging, the prevailing style was ‘over-writing’. Using flowery wording, people would add language beyond what was needed in order to get the point across. And being that Ana thinks in a more bulleted manner, this was difficult for her. She basically had to be someone other than herself in order to write.
She encourages people to shed their online personas when writing, as she shed hers. And always write to your niche! In all likelihood, you will write to your audience anyway, as your mindset is geared towards that niche. So, write as you speak. Simply, write whatever comes out of you, then edit down from there. Keep the words you need to get your point across and maintain the attention of your readers. It’s the opposite of over-writing!
Boomerang Marketing
The real point of this interview was for Ana to introduce people to her Boomerang Marketing system. It revolves around layers of content repurposing, with, in Ana’s case, an emphasis on Slideshare.
Her system is a great traffic generator. I’m not going to tell you everything that was discussed, because then you wouldn’t need to watch/listen to the video!
The interview is very vibrant and fast moving.
Watch the video here.