Business Improvement and Social media

I selected this article from Curatti written by Joan Selby because it shows you how to boost your website traffic through an SEO audit.

You can rank higher than the competition with the right website optimization.

Improve Your Website with an SEO Audit

You can take your SEO strategy to a new level with the right audit techniques. I agree that by paying attention to this data you can fix errors in your website and be more successful with your visibility online.

Selby provides unique strategies you can use to improve your reach.

Here's what caught my attention:

• Become a master of Google Analytics. Pay attention to the number of daily visitors, where the traffic is coming from, which pages get the most traffic, and time spent on pages.

• Include Bing Webmaster Tools in your analytics. Bing offers SEO reports, keyword research, and a link explorer to discover where the competition is getting their backlinks.

• Make sure your website is secure with an SSL Certificate. This will improve both your reputation and ranking in search.

Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond

Image: Courtesy of 123rf.

Read full article here: http://ow.ly/P2fF30bldZo

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I selected this article from Curatti written by Ashley Faulkes
 because it shows you how to take your SEO strategy to the next level.

Four of the best tools to help your best get seen on the web.

4 Top SEO Tools

In order to gain more visibility online you need to have the right resources. I agree that honing in on a few gems will greatly improve your marketing efforts.

Faulkes provides 4 tools you can use to improve your SEO strategy.

Here's what caught my attention:

• If you are wondering where your pages and posts are ranking on Google then you will want to try Rank Scanner. Find out what position your website is on with to up to 30 keywords.

• Finding the right keywords for your business is still an important element for search ranking. KWFinder helps you save time and be ahead of the competition with in-depth analysis.

• If you are familiar with Neil Patel then you will enjoy using his free SEO Website Analyzer tool. Just enter your URL and get a detailed report of how your website performs online.

Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond

Image: Courtesy of 123rf.

Read full article here: http://ow.ly/fE1c308hXLF

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I selected this article from Curatti written by Robert Caruso because it explains the importance of quality metrics when measuring the results of your business's marketing efforts.

Understanding the outcome of your marketing strategies can help improve your conversion rates.

Measuring for Business Success

You can be successful generating more sales with the right metrics in place. I agree that many businesses fail to understand the full scope of their activities online.

Caruso explains what quality metrics look like and how this can affect your bottom line.

Here's what caught my attention:

• When it comes to taking a look at digital marketing your metrics should look at the quality rather than the quantity. This will then determine your investment of time, money, and resources.

• You can have a false sense of success by focusing on vanity metrics, which relies on data from activities rather than certain activities. This provides very little actionable data to measure.

• If you want to increase your sales then you need to dive deeper into actionable activity such as conversion rates, time spent on your website, cost per lead, ect.

Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond

Image: Courtesy of 123rf.

Read full article here: http://ow.ly/RzSx30a6f8o

Stay informed on trends, insights, what's happening in the digital world become a Curatti Insider today

What an intuitive piece about quality versus quantity.  I've actually had clients that have bought "likes" and "followers" thinking that the more followers, the better they appear as a business (power of social psychology). This fake dilution actually depletes their efforts in the social channel for a small, temporary illusion of grandeur.  The importance of a quality audience being offered quality content is what translates to the bottom line.  Likes, clicks and follows are not reflective of NOI.