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Do #Storytelling: Content Is Crap via @Curagami & @Digitaltonto

Do #Storytelling: Content Is Crap via @Curagami & @Digitaltonto | Business Improvement and Social media | Scoop.it

Saturday Riff: Content Is Crap
Content Is Crap shares our thoughts (in blue) on Greg Satell's HBR article. Greg's post is one of the most important content marketing posts we've read. 

 

http://www.curagami.com/content-is-crap-riff/?v=7516fd43adaa


Via Martin (Marty) Smith
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Rescooped by Ricard Lloria from SEO et Social Media Marketing
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The Power of Leaving Something Out: #Storytelling

The Power of Leaving Something Out: #Storytelling | Business Improvement and Social media | Scoop.it
Leave it incomplete so others can complete it.

Via Lydia Gracia
Lydia Gracia's curator insight, October 2, 2014 2:15 PM

Une histoire à compléter par vos clients... ce n'est peut être pas la même mais c'est son expérience de vous!

Valerius Terapeuta Holistico's curator insight, October 3, 2014 10:29 AM

adicionar a sua visão ...

Michael Williams StoryCoaching's curator insight, October 5, 2014 3:11 PM

Great storytellers know that by leaving out a lot of unnecessary description, you engage your listener's imagination. "Suggest, don't tell." Give your audience the silence and space to engage with the story. If not, they become passive as you are doing all the imaginative work for them. This article gives some media examples of this in practice.