Business Improvement and Social media

I selected this article from Curatti written by Paolo Fabrizio because it explains how to successfully engage your customers with great service on social media through mobile technology.

Improving customer service online is beneficial to growing your business.

Better Social Mobile Customer Experience

Your social media connections have specific expectations that need to be met. I agree that your business can better provide for your customers by understanding how they communicate on mobile.

Fabrizio shows you several ways to improve your customer service strategy through social mobile.

Here's what caught my attention:

• Interactions over social/mobile have gone up over the last few years. This has raised the bar on customer expectations as far as the speed of response and resolutions.

• It's important to know which social networks your customers are engaging in the most. This includes what type of device they use such as a laptop, tablet, phone, ect.

• Do not underestimate instant messaging apps for customer service. According to a report by Software Advice 75 percent of adults aged 35-44 in the U.S. look for support via their mobile devices.

Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond

Image: Courtesy of 123rf.

Read full article here: http://ow.ly/FnAj307QtD9

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This piece is from mediabistro and infographic from uberflip which takes a closer look at why mobile video might be the next big thing in the social media space.

The recent introduction of apps like Vine and Facebook's mobile video sharing shows that the social media landscape is broadening even further into video content.

Here are a few highlights from the souces used in this infograph (scroll down to the bottom and you'll find who they are)

**Mobile video will represent 66 percent of global mobile data traffic by 2017, up from 51 percent last year.

**87% of marketers in the US use video for content marketing

**Two of the biggest social networks aim to dominate the video sharing scene

*Facebook and mobile video

*Vine and Twitter

Selected by Jan Gordon covering "Mobile Marketing Strategy and Beyond"

See article and infographic here: [

¡La guerra del video ha comenzado! 

This content powerfully points out the massive shift that has happened in marketing today.  Is your company adapting?

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The purchase process is no longer linear, it is not even predictable. Chaos Theory, here we come...