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Scoop.it!
Twitter marketing can be a powerhouse for your content strategy, helping with everything from idea creation to promotion. And this guide covers it all. Via Brian Yanish - MarketingHits.com, Daniel Watson 
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Here are five important steps to creating a successful social media strategy in 2017.
Via Daniel Watson
donhornsby's curator insight,
August 31, 2016 10:33 AM
Since we're all addicted to mobile devices, wouldn’t it make sense to tailor your social media strategy in 2017 to be mobile-first? 33% of shoppers do a majority of research on a mobile device and 49% say that they would buy more through their mobile device if the process was easier. Since the consumer journey is no longer linear and takes place across different devices, we should all make 2017 the year that we make our content, social advertisements and website mobile friendly. 80% of social media time is now spent on mobile devices, so not optimizing your social media strategy for mobile could be a huge mistake in 2017.
Saadia Asif's curator insight,
September 1, 2016 2:28 AM
Social media planning is always underestimated or ignored - leading to disjointed programs and erratic messaging. Putting some thought into developing a clear approach is an advantage that will be required to face the growing challenges of 2017. |
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Social media ebooks: list of ebooks and reports, B2C and B2B social media marketing. Links point to the location where you can download PDFs or register Via Daniel Watson
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