Business Improvement and Social media

I selected this article from Curatti written by Shane Barker   because it explains the importance of being prepared for a successful product launch.

In a competitive online environment it's important for your goods to stand out to consumers.

Create a Successful Product Launch

Today's online market is highly competitive in an age of social media and reviews. I agree that businesses can gain more attention with the right focus and strategy in place.

Barker shows you how you can best present your products with a strategized approach.

Here's what caught my attention:

• A lack of planning can place your product launch off to a bad start. You need to have a strategy in place early on that you can make adjustments with as you move forward.

• Don't forget to include a marketing strategy in the process. During production this can be placed on the back burner or missed -- which can cause you to lose prospects.

• Understand what problem your product solves for your audience. You do this through proper market research and identify the needs and desires of your community.

Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond

Image: Courtesy of 123rf.

Read full article here: http://ow.ly/QyYx3076uVI

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I selected this article from Curatti written by Susan Gilbert because it explains how to improve your sales with target market research methods.

How to create a game plan to reach more customers for your business.

Increase Your Sales with Target Market Research

If your business has not seen enough growth then the problem might be in a lack of knowledge about your community. I agree that in order to get seen you need to find the right prospects for your niche.

Gilbert explains different methods of honing in on your target market for the best results.

Here's what caught my attention:

• It's important to use both quantitative data and qualitative data to maximize your research. This information provides insights such as consumer behavior and psychology.

• Good research enables you to be a great problem solver for your potential customers. As you offer them the right solution they will become a loyal tribe to your company.

• Use information from your blog and social media to add to your insights. Keep in mind the human factor and changing trends in your industry.

Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond

Image: Courtesy of 123RF.

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Read full article here: http://ow.ly/DYq2306V6ZV

Stay informed on trends, insights, what's happening in the digital world become a Curatti Insider today