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#B2B #B2C How to Create a Loyal Customer in Under Five Minutes - Forbes

#B2B #B2C How to Create a Loyal Customer in Under Five Minutes - Forbes | Business Improvement and Social media | Scoop.it

Every CEO, marketer and entrepreneur wants their business to “stand out”, to rise up out of the noise of the competition and grab the hearts and minds of consumers and clients. They want raving fans lining up for their products and services. They want repeat business and loyalty. Who wouldn’t?

 

When you have raving fans, you get the two most coveted things in 21st century marketing — word of mouth and “social proof”, in the form of positive reviews and spontaneous, unequivocal social promotion.


Via The Learning Factor
The Learning Factor's curator insight, June 30, 2016 2:05 AM

When you have raving fans, you get the two most coveted things in 21st century marketing -- word of mouth and “social proof”, in the form of positive reviews and spontaneous, unequivocal social promotion

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#Pymes #B2B El mito sobre precio y el descuento

#Pymes #B2B El mito sobre precio y el descuento | Business Improvement and Social media | Scoop.it
por Dionisio Melo - En el entorno empresarial competitivo de hoy en día, a menudo parece que el aspecto más importante de la decisión de compra de una persona
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Content and Social Working Together for #B2B

Content and Social Working Together for #B2B | Business Improvement and Social media | Scoop.it
Content and social go together like peanut butter and jelly. It's key for marketers to learn how to both curate/create great content and build a solid social

Via Peg Corwin, Brian Yanish - MarketingHits.com
Peg Corwin's curator insight, January 30, 2016 6:12 PM

5 curated, recent posts on B2B content marketing from Branding Mag, Hubspot, Demand Gen, Content Marketing Institute and Kiss Metrics,

Brian Yanish - MarketingHits.com's curator insight, February 12, 2016 2:09 PM

5 curated, recent posts on B2B content marketing from Branding Mag, Hubspot, Demand Gen, Content Marketing Institute and Kiss Metrics,

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5 #B2B brands that rock Instagram

5 #B2B brands that rock Instagram | Business Improvement and Social media | Scoop.it

I often talk about the B2C world on my blog. But what about B2B brands? There is a lot you can learn from them too. This is especially the case on Instagram. 

 

In this article, I talk about Intel, Westjet, Adobe, General Electric, and Zendesk. What other brands would you add to the list? They can be from the B2C segment as well...

 

Read the post at http://socialmediaslant.com/b2b-brands-instagram/

 

------------------

 

Cendrine Marrouat 

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Rescooped by Ricard Lloria from Curation, Social Business and Beyond
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Do You Know Why Old Content is the King of Content Marketing?

Do You Know Why Old Content is the King of Content Marketing? | Business Improvement and Social media | Scoop.it
You don't need more content. You need old content. I know, that's not what you usually hear, so stick with me and we will look at some numbers to see why it is so important.

Via janlgordon
Albert Green's comment, September 11, 2013 9:43 AM
Although the idea is very interesting, I don't see any valid arguments that OLD content is the key to high rankings. You even can't say there's a correlation here because 14/30 pages are less then 1 year old and 16/30 are more than 1 year old.
The method for determining OLD website is also faulty since the age of domain is not the same as the age of the content itself. So if the page has been updated within this year, it should be labeled as new. To my mind, 90% of the TOP10 search results pages have been updated during last year, so this would mean that NEW content is the key to high rankings.
And since this is just a hypothesis, I must present an actual trend that has been spotted by SEO specialists recently. After latest Google Search engine updates, fresh content easily wins over old content with a lot of backlinks. If OLD content was the king, there would be NO fresh content (up to 1 month old) on first page at all.
Karen Tracey McCarty's curator insight, January 30, 2014 12:07 PM

Some things we know are better with age, like wine and wisdom, but content? Seriously? Read on to see stats showing why your old content can be a power horse for generating increased site traffic and search results.

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#B2B #B2C Client Experience Design

#B2B #B2C Client Experience Design | Business Improvement and Social media | Scoop.it
This article by Marko Dugonjic explains why client experience design is important, and how to successfully guide them through the design process.
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#Pymes #B2B Los 3 errores que impiden lograr estrategias de ventas ganadoras

#Pymes #B2B Los 3 errores que impiden lograr estrategias de ventas ganadoras | Business Improvement and Social media | Scoop.it
por: Arnu Rodriguez Ayala - La falta de estrategias de ventas efectivas es una de las principales causas de no tener resultados extraordinarios de ventas.
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The Role of Curation in B2B Content Marketing [Infographic]

The Role of Curation in B2B Content Marketing [Infographic] | Business Improvement and Social media | Scoop.it

Content curation is a powerful tactic to increase reach and engagements on social media. Learn the why, where, when and how of implementing curation.


Via Stephen Walker, Carlina1950
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7 Powerful Ways Stories Connect You with Your Customers

7 Powerful Ways Stories Connect You with Your Customers | Business Improvement and Social media | Scoop.it
I was visiting a company the other day and chatting about stories. I mentioned how tough it is for any business to gather their customer stories and the two principles snorted, threw their hands up while rolling their eyes, and said, “That’s for sure! We’ve tried it.” So this blog post is all about how …

Via janlgordon
Michael Ravensbergen's curator insight, February 8, 2014 7:01 AM

Says to blog!!!

AceConcierge's curator insight, February 13, 2014 8:55 PM

add your insight...

Wanda J. Barreto's curator insight, April 1, 2014 10:22 AM

Cuando el curador de contenido expresa su opinión sobre el contenido y su razonamiento para compartirlo, además de informar, desarrolla confianza y credibilidad.  El punto de vista también es una oportunidad de establecer contacto con el lector, de contar su propia historia, demostrar autenticidad y trasparencia. Algunas veces, si el contenido es muy técnico, el lector necesita información adicional o quizás algunos ejemplos adicionales para comprenderlo.

 

En este artículo, +Karen Dietz recomienda incluir un about post antes del contenido, para explicar la historia sobre el material que se comparte.  Además, provee instrucciones sobre cómo hacerlo y buenos ejemplos que podemos imitar.  Yo también lo estoy practicando.

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Social Media Revolution Revitalizing Modern Business (infographic)

Social Media Revolution Revitalizing Modern Business (infographic) | Business Improvement and Social media | Scoop.it

The social media industry has revolutionized the online worlds, including the traditional methods to online marketing. Companies and businesses need to develop strategies of their own or they risk behind left in the dust by competitors.

Adeo Internet Marketing published this infographic to show you why modern business needs social media to help revitalize their online business and rise to the top.


Via Lauren Moss, Brian Yanish - MarketingHits.com
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