It’s never a waste of time to undertake keyword research when you’re trying to understand what people search for and how you can target them.
According to Brandwatch, there are 40k searches on Google every second, which makes it imperative to find what people search for and how you can approach them.
Keywords are often misunderstood in SEO, so it’s time to debunk the most popular myths around them:
https://searchenginewatch.com/2016/09/08/five-keyword-myths-you-need-to-forget-right-now/
Via Antonino Militello