Business Improvement and Social media
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Build Your Brand Reputation with Social Media Influencers

Build Your Brand Reputation with Social Media Influencers | Business Improvement and Social media | Scoop.it
From curatti.com - October 20, 2016 2:25 AM
Social media influencers can have a huge impact on your reputation. Begin your engagement campaign with the most crucia

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Daniel Gonzales's curator insight, October 20, 2016 2:24 PM
outstanding insight! Click heading or image, full article is great points to note, awesome idea to share with the team ;-) working together is the biggest trend ahead. Influence helping influence!
janlgordon's comment, October 20, 2016 3:49 PM
Thank you @Daniel Gonzales :-)
janlgordon's comment, October 24, 2016 10:40 AM
Thank you @Mehdi BH :-)
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Build Your Brand Through a Great Customer Experience

Build Your Brand Through a Great Customer Experience | Business Improvement and Social media | Scoop.it
From curatti.com - October 14, 2016 3:17 AM
For consumers, relevance attachment - keeping your brand consistently pertinent - and customer experience, have attained new levels of importance

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janlgordon's comment, October 14, 2016 7:46 PM
Thank you @John van den Brink :-)
janlgordon's comment, October 17, 2016 10:39 AM
Thank you @Denisa Stan @Dejan Nikolic & @Mehdi BH :-)
janlgordon's comment, October 20, 2016 10:48 AM
Thank you @Escarlet Vidal :-)
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How to Create Value in #B2B #Branding

How to Create Value in #B2B #Branding | Business Improvement and Social media | Scoop.it
From curatti.com - August 12, 2016 3:21 AM
Everyone knows that branding is important to B2C companies. It, and an accompanying value proposition, is also something that B2B companies must get right

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janlgordon's comment, August 11, 2016 9:38 PM
Thank you @Anna :-)
janlgordon's comment, August 12, 2016 10:37 AM
Thank you @Stan Smith @Ricard Lloria & @Carlina1950 :-)
janlgordon's comment, August 22, 2016 10:39 AM
Thank you @Pantelis Chiotellis @Atisy Joëlle @Thierry Evangelista @MiniTool Software @Anna & @Azalead :-)
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#Pymes #Branding La experiencia de marca no es una ciencia, es una actitud. Por @AndyStalman

#Pymes #Branding La experiencia de marca no es una ciencia, es una actitud. Por @AndyStalman | Business Improvement and Social media | Scoop.it
From www.tendencias21.net - July 1, 2016 5:24 AM
Todo ha cambiado en la superficie, la esencia sigue siendo la misma. La distancia más corta entre una marca y una persona es una sonrisa. En el pasado había un sólo jefe: el cliente. Sa
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Biz #Storytelling Truth: Don't Tell Or Believe A Single Story

Biz #Storytelling Truth: Don't Tell Or Believe A Single Story | Business Improvement and Social media | Scoop.it
From www.huffingtonpost.com - June 17, 2016 3:05 AM
I was a graduate student at Brandeis University and grades had just come out. A classmate walked over to me. "I never thought a Mexican would beat me i
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Brands: From Esthetics to Ethics - by @AndyStalman

Brands: From Esthetics to Ethics - by @AndyStalman | Business Improvement and Social media | Scoop.it
From andystalman.com - June 10, 2016 7:03 AM
Brands used to sell the beautiful, the attractive, the ideal. Brands were based on offering happiness. After decades of thinking how to manipulate the consumer through confusing messages and esthetics, new paradigms started to appear, rendering the existing formulas obsolete. To manipulate means “to be taken by the hand”, and brands used to take consumers…
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The Good, Bad, and the Ugly: A Manifesto for #Storytelling + Virtual Reality

The Good, Bad, and the Ugly: A Manifesto for #Storytelling + Virtual Reality | Business Improvement and Social media | Scoop.it
From singularityhub.com - May 26, 2016 4:53 AM
“I can’t wait to see the art that people make with this.” Those were the first words from my friend Ryan after spending ten minutes in virtual reality. He’d just... read more
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Disastrous Business #Storytelling And How to Fix It

Disastrous Business #Storytelling And How to Fix It | Business Improvement and Social media | Scoop.it
From www.entrepreneur.com - April 23, 2016 4:14 AM

"They're spending a ton of time, money and effort producing videos, blogs and events that no one wants to watch, read or attent. Not only are brands failing to get their messages across, they're being outright ignored."

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Telling Your Story: 5 Ways To Add Compelling Visuals to Your Content

Telling Your Story: 5 Ways To Add Compelling Visuals to Your Content | Business Improvement and Social media | Scoop.it
From www.toprankblog.com - January 14, 2016 1:24 AM
Do you remember when great content marketing meant your copy was properly optimized for search engines so your customers could find you when searching? Tod
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La respuesta sobre el ROI de tus esfuerzos digitales « por @Israel_Garcia

La respuesta sobre el ROI de tus esfuerzos digitales « por @Israel_Garcia | Business Improvement and Social media | Scoop.it
From isragarcia.es - July 5, 2016 3:19 PM
¿Cuál es el ROI para un negocio que decide utilizar el canal digital y quiere medir por ejemplo el content marketing?

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How Emotional #Storytelling Makes a Good Story Great for #Business

How Emotional #Storytelling Makes a Good Story Great for #Business | Business Improvement and Social media | Scoop.it
From www.skyword.com - September 30, 2014 1:38 AM
Storytellers are coveted today. But what makes a good story great for business? This article explains the key to emotional storytelling for business.
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A.K.Andrew's curator insight, September 28, 2014 11:42 AM

People need readable material in any context and everyone loves stories.
Rob Patterson's curator insight, September 29, 2014 12:16 AM

#storytelling
Nadhirah Aljffri's curator insight, September 29, 2014 6:09 AM

I find the article to be spot-on. I do believe that having an emotional bond with a brand is good for business. This is because consumers want to have an emotional bond or they can relate to the brand in an emotional way. This will will make them have a better relationship and always choose to be loyal to the brand. 
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#Content #Marketing: Are You At The Mature #Storytelling Stage?

#Content #Marketing: Are You At The Mature #Storytelling Stage? | Business Improvement and Social media | Scoop.it
From www.toprankblog.com - July 3, 2014 1:26 AM
An important part of developing skills and expertise is to understand where you fall on a continuum of what’s possible and then take action to evolve and
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How I Became The Most Followed Nobody In Finland via @JaanaNystrom

How I Became The Most Followed Nobody In Finland via @JaanaNystrom | Business Improvement and Social media | Scoop.it
From www.gplusexpertise.com - April 15, 2014 2:25 AM

@Jaana Nyström is a great curator and she just beat me to the punch :). When she shared her EPIC journey of using G+ to move from "nobody" to "somebody" I planned to blog about her amazing journey. The content and message was too good to be trapped in comments.

Read this post CAREFULLY as you may recognize where you are on Jaana's timeline of personal brand development. There are several "inside baseball" tips to pay particular attention to including:

* Don't worry about perfection, start publishing.
* G+ is an AMAZING and vastly under used tool (start there add more social nets later).
* No matter what, keep turning the crank (keep going) since the only sin you and your personal band can't recover from is NOT PLAYING.

Great stuff from an amazing curator. What lessons did you learn from Jaana Nystrom? What similar lessons have you learned as you create a meaningful personal brand?


Via Martin (Marty) Smith
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Suvi Salo's comment, April 14, 2014 2:28 PM
Thank you for recommendation.
malek's curator insight, April 14, 2014 4:35 PM

 I usually don't envy people, but I do envy @Jaana Nyström a bit for her energy & passion. 
Gary Harwell's curator insight, April 15, 2014 1:13 AM

seems reasonable

 
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Underdog Storytelling: The Right (And Wrong) Way To Harness This Story

Underdog Storytelling: The Right (And Wrong) Way To Harness This Story | Business Improvement and Social media | Scoop.it
From www.fastcompany.com - October 18, 2016 3:25 AM
Fighting against long odds can be a powerful motivator and a smart marketing move, if you do it properly.
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Improve Your Content #Marketing With a Strong Brand Image

Improve Your Content #Marketing With a Strong Brand Image | Business Improvement and Social media | Scoop.it
From curatti.com - September 30, 2016 2:37 AM
Brand image can be roughly explained as your brand’s personality. As with everything else in marketing, brand image can’t be built in

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janlgordon's comment, October 7, 2016 10:59 PM
Thank you @MiniTool Software :-)
janlgordon's comment, October 11, 2016 10:44 AM
Thank you @Judi Singleton :-)
janlgordon's comment, October 18, 2016 10:47 AM
Thank you @Patries :-)
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Create Content That Generates Sales

Create Content That Generates Sales | Business Improvement and Social media | Scoop.it
From curatti.com - July 29, 2016 1:21 AM

What does it take to drive conversions and generate sales in the current business landscape? The answer is simple: in order to get, you have to give.


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janlgordon's comment, July 29, 2016 10:41 AM
Thank you @Anna @Ricard Lloria @Micala Wilkins @Stan Smith @Alba Herreruela Hevia & @Marco Favero :-)
janlgordon's comment, August 1, 2016 10:20 AM
Thank you Michael Esplana, & @MiniTool Software :-)
janlgordon's comment, August 2, 2016 10:42 AM
Thank you @dotConverse :-)
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#Branding Genius: Old School Tactic Crushes a $40 Billion Market by @davidbrier

#Branding Genius: Old School Tactic Crushes a $40 Billion Market by @davidbrier | Business Improvement and Social media | Scoop.it
From www.risingabovethenoise.com - June 30, 2016 3:19 AM
A Brand study: In this 4th episode with Ted Rubin, we discuss a retailer that's redefining what it means to be a Branding Genius in the retail space.
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#Pymes #Branding Diferénciate de tus competidores

#Pymes #Branding Diferénciate de tus competidores | Business Improvement and Social media | Scoop.it
From www.grandespymes.com.ar - June 15, 2016 2:39 AM
por Cristina López - Esta sociedad se está haciendo cada vez más competitiva. La educación y el sistema que tenemos establecido nos empujan a estar cada vez más
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Sergio Zavala H's curator insight, June 16, 2016 1:04 PM
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Underutilized: Documentary #Storytelling + 6 Brands Who Nail It

Underutilized: Documentary #Storytelling + 6 Brands Who Nail It | Business Improvement and Social media | Scoop.it
From contentmarketinginstitute.com - June 7, 2016 2:57 AM
Learn how Church’s Chicken turned a speed drumstick contest into a powerful documentary that gave their marketing a leg up – Content Marketing Institute
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#Marketing Secret: Why real-time #storytelling with real-time listening works best

#Marketing Secret: Why real-time #storytelling with real-time listening works best | Business Improvement and Social media | Scoop.it
From www.huffingtonpost.com - April 25, 2016 3:18 PM

"To get real-time storytelling right, marketers need to rethink the storytelling process, emphasizing listening first and foremost. Many people, and in particular many marketers, have quite an idealised, romantic concept of the storytelling process."

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Creating an Authentic Brand Story to Improve Trust

Creating an Authentic Brand Story to Improve Trust | Business Improvement and Social media | Scoop.it
From blog.kissmetrics.com - February 3, 2016 1:38 AM

What’s in a story, though? How does the story develop authenticity? More to the point, how does such a story create that trusting feeling that customers crave?

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Do #Storytelling: Content Is Crap via @Curagami & @Digitaltonto

Do #Storytelling: Content Is Crap via @Curagami & @Digitaltonto | Business Improvement and Social media | Scoop.it
From www.curagami.com - November 3, 2015 1:29 AM

Saturday Riff: Content Is Crap
Content Is Crap shares our thoughts (in blue) on Greg Satell's HBR article. Greg's post is one of the most important content marketing posts we've read. 

 

http://www.curagami.com/content-is-crap-riff/?v=7516fd43adaa


Via Martin (Marty) Smith
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Análisis DAFO: impulsa tu marca por @inmajimena

Análisis DAFO: impulsa tu marca por @inmajimena | Business Improvement and Social media | Scoop.it
From www.redesymarketing.com - July 5, 2016 3:21 PM
Realizar ONU Análisis DAFO una marca our nos Florerias Ayudar a conocerla Mejor ya optimizarla

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David Enríquez's curator insight, October 14, 2014 3:28 AM

agregar su visión ...
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Killing Your Brand Easy As One, Two, Three

Killing Your Brand Easy As One, Two, Three | Business Improvement and Social media | Scoop.it
From plus.google.com - August 23, 2014 5:44 AM

Killing Your Brand Is Easy
Small to Medium Sized Businesses (SMBs) have shipping ALL WRONG. They want cheap shipping. Shipping is a battleground and trying to save money there is often tripping over $100 bills to pick up pennies.

This G+ post shares the wrong questions being asked in the wrong ways by many SMBs. I like FedEx even for TINY companies because they immediately look BIGGER and more trustworthy with FedEx attached.

Things still go BUMP in the night with FedEx, but we trust THEY will make it right. I don't mind checking a tracking number and working with FedEx to solve a shipper's problem. I won't CONSIDER hopping in my car and running to the post office to attempt to do the same for USPS.

The brands live in different places in my head. FedEx has done many more good turns that bad. USPS has delivered more than they failed too, but when they fail its always MISERABLE trying to straighten it out.

All things being equal, and they never are, I can make a solid branding argument for why any online business should ship FedEx with triggers for free ground and air.


Via Martin (Marty) Smith
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5 Ways to Know if Your Branded Content Idea Is Good [infographic]

5 Ways to Know if Your Branded Content Idea Is Good [infographic] | Business Improvement and Social media | Scoop.it
From www.columnfivemedia.com - June 17, 2014 1:55 AM

When you're in a great brainstorm meeting and the creative juices are flowing, it's easy to get carried away. Before you know it, you're pitching ideas about cats in tuxedos and wondering if there's any room in your video budget for a Michael Bay-style explosion. And while that all sounds great in the room, those ideas may not get you the results you really want. Effective branded content is created strategically with the intent to serve your brand's goals. Next time a light bulb goes off, ask yourself these 5 questions to find out if your branded content idea is really that good.


Via Lauren Moss
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massimo scalzo's curator insight, June 15, 2014 11:45 AM

Have a look at these 5 ways to understand if your branded content is effective !
Arnaud d'Haen's curator insight, June 19, 2014 2:54 AM

#noteworthy
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