Business Improvement and Social media

I selected this article from Curatti written by Shane Barker because he explains how to improve your business's local ranking in search.

Useful tactics that will greatly improve your SEO strategy.

How to Improve Your Link Profile

There are many different factors that can affect SEO ranking. I agree that understanding a link profile will help your local business get seen online.

Barker provides great insights on how your link profile can bring leads to your website.

Here's what caught my attention:

• The quality of links will affect your overall profile. If you have high authority websites linking to yours then this can greatly improve your ranking.

• Make sure your anchor text is relevant to your topic. Avoid keyword stuffing and instead use a more natural approach in your pages and posts.

• Build relationships with your local customers. Create regular interactions with them online and offline and include their testimonials.

Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond

Image: Courtesy of 123rf.

Read full article here: http://ow.ly/opjq305ZthG

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I selected this article from Curatti written by John Jantsch because it provides insight into how to achieve your goals in generating new clients.

Lead funnels are great, but you still need a client generation system in place.

Why Your Business Is Not Experiencing Enough Sales

Building a profitable company takes several marketing methods in order to be truly effective. I agree that client lead generation is an essential part of growing your bottom line.

Jantsch explains why these techniques are important to attract the most leads and conversions.

Here's what caught my attention:

• You don't just want leads -- you want customers. You need  steady flow of the right people targeted for your business niche, not just a large influx of prospects.

• Build a system that generates a consistent appointments -- at least 10 to 12. Make sure these are qualified leads who are interested in what you have to offer.

• Create valuable content that will resonate with your audience. This is the workhorse for your lead generation system.

Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond

Image: Courtesy of 123rf.

Read full article here: http://ow.ly/RoSU305UJqj

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I selected this article from Curatti written by Ivan Temelkov because it explains the successful business methods of author and entrepreneur, Gary Vaynerchuk.

It takes the right focus, dedication, patience and business sense to be successful.

Understanding the Methods of a Multi-Million Dollar Entrepreneur

If you are online then chances are you have heard of the #AskGaryVee Show. I agree that Gary Vaynerchuk has been very strategic and knows how to properly target his audience.

Temelkov reveals several techniques that has inspired him to create his own business.

Here's what caught my attention:

• Focus on your strengths in order to be good in business. Keep practicing this -- especially through the trials and errors.

• Worker harder and smarter than the competition. Use both strategy and tactics which involve implementation and then execution.

• Push through failure and move past the status quo of just earning a paycheck. This will of course depend on how you are wired, what motivates you, and how you cope with situations.

Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond

Image: Courtesy of 123rf.

Read full article here: http://ow.ly/5bBO305o5bU

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I selected this article from Curatti written by Susan Gilbert because it explains how to improve your focus for better results in your business.

How over analyzing your goals and tasks can hold your company back.

Increase Your Business Bottom Line with a Better Focus

If you have been stuck in a rut you may be delaying what can be taken care of today. I agree that thinking too much can lead to lack of growth.

Gilbert explains different methods of creating more focus for increased success.

Here's what caught my attention:

• Be more productive by taking a break throughout the workday. This can help you return with a fresh thought and new perspective.

• Have a good team that can support your business. It really does take a village to get things done -- you can't accomplish all of your tasks alone.

• Narrow down your research and focus on what is most important. This will reduce information overload and help you formulate a better plan.

Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond

Image: Courtesy of Pixabay.

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Read full article here: http://ow.ly/XzBZ304R5WM

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I selected this article from Curatti written by Paolo Fabrizio because it explains how to better reach your customers through direct messages.

It's important to know the latest communication methods online in order to build a trusted brand.

Understanding Private Messaging in Customer Service

Technology has affected the way we approach brands and businesses. I agree that it's important to understand that not all questions are presented publicly on social media.

Fabrizio shows explains the current state of social customer service through private messages.

Here's what caught my attention:

• The new approach of communicating with your customers privately should be introduced slowly. This will help them transition from just relying on making comments publicly on social media.

• Speed up your response times with the use of integrated AI and bots. This is turn improves customer satisfaction as long as they do not know it is not an actual human who is replying to them.

• Set up a customized welcome message on Twitter when they write a DM. Customers also have the option now of selecting from a multiple choice menu.

Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond

Image: Courtesy of 123rf.

Read full article here: http://ow.ly/id30305Xgcg

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I selected this article from Curatti written by Avinash Nair because it explains how fact checking has gone from just journalism to just about every industry.

Use data journalism to help your business understand emerging trends and industry changes.

How Your Brand Can Better Use Data

As a business it's important to understand both analytics and tracking. I agree that in order to be effective you need to use the same methods that journalists have done in their research.

Nair explains exactly what data journalism is and what this means for your business information discovery process.

Here's what caught my attention:

• Data is not just about the numbers. Interactive charts can involve your audience in a way that tells your business important backlinks and the who is responding. 

• Use social media as an analyzing tool. Use a long form post along with hashtags that can also be converted into an infographic or PPT that can be shared and measured.

• Focus on storytelling methods by looking at other articles in your industry and who the authors are. This provides useful information that you can use in your own content marketing strategy.

Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond

Image: Courtesy of Vanity Fair.

Read full article here: http://ow.ly/JOhq305zJ7j

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