"Search giant Google has unveiled an experiment that lets people pay to visit sites rather than see adverts ..."
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Ad-free internet is what many people wish to have, hence the use of applications such as Adblock. However a completely ad-free internet that would require visitors to pay before getting on a website implies once again a change in Paradigm. We also have to bear in mind that the next 4 billion to come on line thanks to projects like Loon or internet.org, may require free website access.