"From marketing video to traffic studies, higher ed users find clever ways to put drones to work ..."
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Creative teaching and learning
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New spaces for teaching, learning and supervision
Curated by
Leona Ungerer
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"Marketing is no longer about the stuff you make, but the stories you tell – Seth Godin In today’s highly crowded and competitive space of higher education, various universities out there are grasping at straws to capture the interest of prospective students and to sustain their interest ..."
Leona Ungerer's insight:
A marketing/recruitment perspective 
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"When I began writing my first book a little over 4 years ago, I never stopped to consider how much it would cost to produce the final product, bring it to market a …"
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"Google has renamed Google Apps to G Suite. Yeah. Explain that to your users. In this not-really-a-rant rant, David Gewirtz explains how so many product name changes can be a complete and total pain for customers, IT folk, and even purchasing agents ..."
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"City University London, the University of Cambridge, and the University of Salford have implemented successful higher education social media campaigns ..."
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"Enrolling in an online course is always a good way to improve your knowledge and has never been easier or more affordable ..."
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"We’ve been immersed in all of the latest marketing communication trends recently as we pull together content for our brand new Future Index Academy sessions. With so much knowledge at our fingertips ..."
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"If you work in higher education marketing and you haven’t downloaded Instagram’s Hyperlapse app yet then you probably should take a look ..."
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"Google has revealed the most popular searches when people around the world are looking for university information ..."
Leona Ungerer's insight:
Suggested by Lasni Millar.
Jane Van de Ban's curator insight,
October 1, 2014 4:58 AM
Interesting article on which universites were searched for most. I'm afraid Birkbeck *wasn't* the top, but you will be surprised to see which university was.
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"As the world spins faster and attention spans shrink by the day, social media has evolved from thousand-word blog posts to micro-blog tweets to the emerging trend of doing away with words altogether in favour of visual communication ..."
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"This list should be a source of inspiration and creativity. It consists of many examples of the usage of online media in higher education..."
Leona Ungerer's insight:
More from a marketing/community building perspective, but indeed a valuable source of suggestions.
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"The growing use of voice search and virtual digital assistants will have an increasing impact on how we deliver, search for and market higher education ..." Â
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"The term openwashing, as defined by Audrey Watters, is “having an appearance of open-source and open-licensing for marketing purposes, while continuing proprietary practices.” Others, however, believe that openwashing refers only to open-source code ..."
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"Using an open-source digital textbook over a traditional paper version can increase student outcomes, but administrators need to be convinced ..."
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"When children work on their school assignments, unknown to them, the software they use is busy collecting data. These data are then used for individualized marketing of junk foods and other products ..."
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"We typically say that marketing is responsible for elevating the position and prominence of the institution. But what does that really mean? ..."
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"These infographics communicate essential information to help marketers make sense of social media and how people use it to share information and ideas ..."
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" ... Our job is to present their research, the materials they teach in class, and their viewpoints in order to tell our programs’ stories in as many ways over as many platforms as possible ..."
Dr. Dea Conrad-Curry's curator insight,
December 28, 2014 6:59 PM
An interesting take on the responsibilities and opportunties for academics to publish their work to interested audiences. Although research is important to the public, the public doesn't read the types of journals in which resesarch is made public. As a result, they are left to accept what is disseminated as research based thinking and decision-making. Many times, that is just not the case. Research is reinterpreted and revisioned through the lens of those who publish in mainstream sectors. If researchers were encouraged to deliver study results through publications more accessible to public audiences, there may be fewer misunderstandings on topics of widespread interest.
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"You don't need to be a PhotoShop wiz to create great graphics for your business. Here are 12 free/low-cost tools to create Pinterest graphics ..." Via Pantelis Chiotellis
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"The overwhelming quantity of data that the internet has made available at our fingertips has had an interesting effect on the way we internalize information …"
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"Instagram is the one social media platform educational institutions can no longer ignore. But should your college also be on Instagram?..."
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"Australian universities are champions of reason and evidence, yet when it comes to marketing they rely too heavily on management intuition and folk-lore..."
Leona Ungerer's insight:
From a somewhat different perspective: Why higher education will not benefit from market forces.
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