Both the younger and older groups were considerably more likely to say they were spending more time streaming full-length TV shows and movies, and similar percentages said they were spending more time with short online video.
But the amplified video viewing didn’t necessarily mean they were watching less TV. Among the younger group, 40% said they were watching the same amount of TV as last year, while 35% said they were watching at least a bit less and 25% were watching at least a bit more. The older users (ages 18 to 34) were more likely to say they were watching more TV.
The study found that younger internet users are shifting away from text-based types like blogs and publisher sites....
Via Jeff Domansky
Marketers new challenge: Gen Z is shifting away from blogs and publisher sites.