Josh Spiegel: "Great movie trailers are something of a lost art. While we are overloaded with ads for every new big-budget movie these days, they’re getting more obnoxious, cacophonous, and ruinous" ...
Via The Digital Rocking Chair, Louise Robinson-Lay
All the more reason to take a transmedia storytelling approach to film marketing :)
teaching about film can be enhanced with the use of trailers. Analyzing the importance off them, the structure of them and the key features is a great way in to film study.