E-Learning-Inclusivo (Mashup)

¿Por qué deberías considerar el vídeo para generar marca?

En este artículo David Gómez nos ofrece un análisis sobre una poderosa herramienta de Marketing, el Storytelling, y como su potencia se amplifica cuando viene sustentado en un vídeo.

Por no decir que si el vídeo esta soportado en Youtube, su posicionamiento en buscadores mejora.

Por cierto, como ejemplo (gran ejemplo) de buen Storytelling en vídeo nos trae un anuncio de Johnnie Walker realmente extraordinario.

Une infographie qui présente 25 outils SEO utiles pour travailler et mesure votre référencement naturel sur les moteurs de recherche...

While SEO experts keep saying that "search engine optimization" is not dead, it's only changing, I am quite happy to see that more and more of the SEO techniques that have been promoted as the "smart" way to make anyone web site more visible, are finally crumbling down one by one.

In this excellent article, Neil Patel, identifies five of them, that carry more big risks than benefits for anyone web publisher still adopting them. These are:

1) Guest Blogging (spammy kind)

2) Incoming Links with Optimized Anchor Text

3) Low quality inbound links

4) Using lots of relevant keywords inside your content

5) Relying more on building inbound links than on creating high-value content

Excellent recommendations for anyone publishing online. It's time for those who have quality ideas and content to regain their due value and visibility, stolen for so long by those who, without either one, invested fanatically in content marketing and search engine optimizing without ever creating real value. 

Useful. Informative. 8/10

Full article: http://www.quicksprout.com/2014/03/28/5-seo-techniques-you-should-stop-using-immediately/

Social Media + SEO = the new SuperPower. SEO done right lays the foundation..

SEO and Social Media Combined. #socialmedia #seo

Great social media digital insights!

Social media tools to become a more productive and effective blogger

El post següent presenta de manera clara i visual les diferències entre un lloc web i un blog, i aporta suggeriments sobre com emprar l’un i l’altre. 

Read this article by [url=/u/129000 x-already-notified=1]Martin (Marty) Smith[/url] if you 're tossing with which path to proceed with?

I'm in favor of WordPress responsive website for its Social SEO  prowess and mobile adaptibility and publishing power.

I build my websites in Wordpress and include a blog component - the best of both worlds.

Slideshare Is Content Marketing For Startups
If you are a startup and you are NOT putting all those slide presentations you are creating to get money and define your market on Slideshare you are NUTS. I've met with many startups and they are all overwhelmed and under-contented.

The last thing any of these geniuses think about is creating online communication to define their passion. They ALL create presentations and maybe, just maybe, taking an extra 10 minutes to load those presentations up to Slideshare may kill the proverbial two birds with a single stone.

Sharing your slides on Slideshare isn't as robust as I would like Startups to attack content marketing, but it beats NOTHING. AND I'm betting most will find it easy to accomplish save for one issue - protecting secrets.

Here's the thing. What you are doing isn't as secret as you think (by half) and the more feedback you get the sooner the better your chances of success. If something feels uniquely yours remove it from your presentation or mask it. If you are smart enough to create a cool app or the next generation SaaS tool then you can figure a way to get your content on Slideshare. Right?

Here is a link to Storyteling Is The New SEO
http://www.slideshare.net/martinmartysmith/storytelling-new-seo

Here is link to the piece about how Slideshare rocks content marketing:
http://martinmartysmith.com/why-slideshare-rocks-content-marketing-and-seo/

If you are a startup and you are NOT putting all those slide presentations you are creating to get money and define your market on Slideshare you are NUTS.

How much your site was impacted by Penguin 3.0 depends on the industry you’re in, the rankings you have, and the competition you’re sharing the SERP with (and potentially lots of other unknown factors).

(From the article): How much your site was impacted by Penguin 3.0 depends on the industry you’re in, the rankings you have, and the competition you’re sharing the SERP with (and potentially lots of other unknown factors).

You will never know for sure what happened unless you keep your eyes on Google. We will certainly do the same and share it with you if we spot anything out of the ordinary.

5 pasos a seguir en el Marketing de Contenidos:

1- Investigar y Planificar

2- Redactar

3- Optimizar

4- Optimizar (otra vez) para compartir

5- Compartir, en redes sociales, E-Mails, foros, etc

Back to basics! Good advice.

Good basic tips and helpful site links makes this article a winner. -Chris Agro (@agrotising)

PageRank is a favorite metric because it is one of the rare "universal" metrics that its easy to see. That said I agree with this post 100%. The metrics that create PageRank (PR) are changing to fast for it to keep up.

Un excelent resum de SEO.

Dit is zo'n waslijst dat je snel begrijpt dat optimaliseren voor zoekmachines een vak is geworden. ;-) 

Must read if you're staring a website and want to rank well in Google.

Inside Market Strategy - Legal Marketing Consultants

#lawyermarkeing #lawfirmmarketing #SEO #lawyers

what to look for when thinking SEO in 2014? obviously Google updates and here's the most important bits

And..... here they are.

Succint.  Be customer friendly.