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"How important is the follower count on your social media?". Hint: quality beats quantity, but there's more to it than that! Via janlgordon 
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There are plenty of online tools for creating multimedia quizzes and flipped lessons. I am frequently asked for recommendations for "the best" one. I'm partial to using Google Forms to create multimedia quizzes, but there are others worth trying too. The chart embedded below provides an overview of the key features of five popular tools for creating multimedia quizzes and flipped lessons.... Via Jeff Domansky
Jeff Domansky's curator insight,
April 12, 2015 10:38 AM
Useful tools for potential engagement of customers by marketers as well as educators.
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Maintaining a steady stream of content that's unique and interesting to your target audience is a challenge. But with a big dose of creativity (and a little help from content idea generators), you can create content that's not only valuable to your market, but also stands out from the sea of information. Via Jeff Domansky, Mark E. Deschaine, PhD
Tom King's curator insight,
February 7, 2015 10:51 AM
Vlogging, Surveys, Contests, and Apps are all great ways to drive traffic to your website(s). Are you using these and other ideas to build your content marketing plan for 2015? 
Kim Swagemakers's curator insight,
February 7, 2015 11:17 AM
I've been busy developing my first information product like this. Hubspot always beats me in my ideas, which is frustrating and motivaing at the sam time. But this article rocks, it is so very complete.
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More and more sensors and smart devices are coming online each day. They stream data to massive data warehouses. Analytics software can be exposed via cloud-based offerings, offering summaries and implications of that data to any consumer for very low or zero cost. The implication of the Internet of Things is a do-it-yourself market prediction engine. Any individual with a product to sell will be able to analyze market trends, adapt to consumer behavior, create marketing strategies, build products, and even make deliveries with drones or self-driving cars, all from the comfort of his or her own home.... Via Jeff Domansky
Jeff Domansky's curator insight,
January 25, 2015 10:30 AM
Look out for the "collaborative economy."
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Flash forward to today. Consumers are wiser than ever. They’re still bombarded with aggressive marketing messaging, but they are empowered with anti-spam and ad blocker tools to keep the BS to a minimum. It’s safe to say that the days of shady, aggressive marketing are over and done. For good. Hammer the nail in the coffin, and don’t look twice. More so than ever before, marketing today is about consumer empowerment. This chapter explains why.... Via Jeff Domansky
Jeff Domansky's curator insight,
December 11, 2014 11:04 AM
Must-read social marketing guide from Neil Patel. Recommended reading. 9/10 
Cherry Adam's curator insight,
December 12, 2014 5:16 AM
Brand connection and relevant content drive everything else. Always listen to your customers.
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A social media plan includes many of the same elements of a traditional marketing plan. Here is a template for a social media marketing strategy Via Pantelis Chiotellis, Rami Kantari
EL BEKRI SARA's curator insight,
December 1, 2014 4:58 AM
Some best practices on how to create a social media page and make it successful
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No design experience? No problem! Let's start from scratch and get familiar with the basic Canva tools that will help you create amazing designs. Design Essentials will guide you through simple tools and techniques that will help you create designs you can proudly share with the world. Fonts bring your words to life. Learn how to easily choose fonts that emphasize your message and make your designs look beautiful. Color can be used to convey moods and create emphasis in your designs. We show you how to build meaningful color relationships to create visually stunning graphics. Whether you upload your own, or choose from our library of over a million, images are a vital component of eye-catching designs. Learn how to use simple Canva tools to compose and enhance your images for greater visual impact.... Via Jeff Domansky
Jeff Domansky's curator insight,
November 7, 2014 12:44 PM
Canva has created a wonderful set of free design tutorials using their superb design tool. From an educational and learning point of view, the way they have simplified the training and tutorials is in itself a set of best practices. Highly recommended for bloggers, PR, content marketing, and even design pros. 10/10
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Many marketing organizations are still operating like it’s the 1990s — or even earlier. Duplicative marketing teams exist within the same company across multiple product lines. Digital marketing teams are centralized yet isolated from the broader organization. Marketing groups are splintered into communications, consumer marketing, brand marketing, and digital marketing units with no common thread in strategy and execution. Via Jeff Domansky
Jeff Domansky's curator insight,
September 18, 2014 1:03 PM
Valuable insight and advice on better marketing structures for the digital age from Mei Lee at Conde Nast.
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Do you want to know what the social media marketing pros are doing today? Keeping up with the latest social media changes is not always easy, but here you’ll find ideas worth exploring. We asked 18 social media pros to share the best marketing tactics worth doing today.... Via Jeff Domansky
Jeff Domansky's curator insight,
August 26, 2014 10:46 AM
An excellent collection of tips you may not have thought of from Cindy King and 18 marketing pros.
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Here's a quick list of do's and don'ts that will help you understand at a glance how to approach social selling and generate real results. Via Jeff Domansky
Denise Griffitts's curator insight,
July 23, 2014 3:25 PM
There is a very fine line between selling and nagging. Engagement is the key.
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Este infográfico da insuranceoctopus explicando como se concentrar nas plataformas de mídia social certas e gerenciar a eficácia do seu campaigns.Some principais lições: o foco no "big four": Twitter, Facebook, Google+ e LinkedIn.Consider estas três coisas sobre o seu comerciante alvo : idade, sexo e Interests.Establish sua identidade e tom de voz, dependendo da empresa values.Be consistente, empurrar para fora uma mistura de seu próprio conteúdo, mas a indústria também relacionado links.Build relacionamentos e ouvir seus seguidores ... Via Jeff Domansky, Carlos Rodrigues Cadre
Hallcrest Digital's curator insight,
June 25, 2014 10:54 AM
Great article on the status of content marketing.
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Part of a good content marketing strategy, content curation is the art of finding, selecting, and sharing the best, most relevant content related to a particular theme or topic. Via janlgordon, nicoleta susanu, Lydia Gracia
Lydia Gracia's curator insight,
February 26, 2014 8:45 AM
Magnifique infographie sur le pourquoi du comment de la Curation de Contenus dans une stratégie de Branding.
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Campus Extens - UIB Virtual -'s curator insight,
January 10, 2014 5:38 AM
El post següent presenta de manera clara i visual les diferències entre un lloc web i un blog, i aporta suggeriments sobre com emprar l’un i l’altre. 
Neil Ferree's curator insight,
February 1, 2014 9:15 AM
Read this article by [url=/u/129000 x-already-notified=1]Martin (Marty) Smith[/url] if you 're tossing with which path to proceed with? I'm in favor of WordPress responsive website for its Social SEO prowess and mobile adaptibility and publishing power. 
Jonathan Ginsberg's curator insight,
February 1, 2014 2:16 PM
I build my websites in Wordpress and include a blog component - the best of both worlds. |
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Social media is an extremely valuable tool for promoting your marketing content. But with so many social networks providing their own individual content sharing and follow buttons, it's often difficult to know which social media button to use for what purpose. To address this, we've put together a comprehensive guide to help you understand the differences between the share and follow buttons for six of the biggest social networks (Twitter, Facebook, LinkedIn, YouTube, Instagram, and Pinterest), as well as how to implement them on your website, blog, and other content.... Via Jeff Domansky
Jeff Domansky's curator insight,
October 6, 2016 11:03 AM
Learn how to create social media sharing and follow buttons for 6 of the top social networks -- Facebook, Twitter, LinkedIn, Instagram, YouTube, and Pinterest. Nice 'n practical! 9/10
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You’re walking along a busy sidewalk, dodging passersby, when a small group of people catches your eye. They’re standing in the middle of the path, heads tilted back in unison, staring at the sky.
You look, but you can’t see anything. Still, the crowd stares. You stand with them, searching for the source of their fixation. The crowd grows around you, and soon dozens of people are staring wordlessly into the sky.
Believe it or not, this is a real-life study conducted in 1969 by psychologist Stanley Milgram. A small group of people staring silently into an empty sky was influential enough to cause 80% of passersby to copy their actions, without any reason for doing so.
The Power of Social Proof
This is the power of social proof: our innate psychological tendency to use the wisdom of the crowd to influence our own decisions.... Via Jeff Domansky, ismokuhanen
Jeff Domansky's curator insight,
March 3, 2015 2:26 AM
Exploring the social media possibilities of social proof.
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In today’s climate of radical transparency where everything your business says and does is subjected to scrutiny, the most valuable way to attract leads and sales is through education and trust. The vehicle for education and building trust is content marketing. Informative, helpful content that educates your buyer and helps them decide on their purchase.Informed customers make better decisions.Better decisions make happy, loyal customers.Happy, loyal customers are inspired to tell others.... Via Jeff Domansky, Mark E. Deschaine, PhD
Jeff Domansky's curator insight,
February 6, 2015 11:43 PM
Kathi Kruse covers the four fundamentals of real content marketing value.
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Have you ever heard of Maslow’s hierarchy of needs? It’s a useful concept for sales and marketing to create better connections and relationships with prospects and clients. Abraham Maslow wrote a paper in 1943, “A Theory of Human Motivation” and subsequent book, Motivation and Personality, where he summarized the 5 needs most people search for. The more basic needs are represented at the bottom of the pyramid. Via Jeff Domansky
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The power of blogs in influencing consumer purchase decisions is stronger than you might realize. According to data from a research study conducted by Research Now, nearly nine in 10 consumers (84%) make purchases after reading about a product or service on a blog. Via Jeff Domansky, massimo facchinetti, Lauren Moss
Smith_Lin's curator insight,
December 3, 2014 10:46 AM
Very useful for marketing and brand enhancement 
Rachel Turner Dool's curator insight,
December 4, 2014 11:02 PM
Some really interesting statistics on how blogs are influencing consumer behaviour when it comes to buying choice.
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Part of a good content marketing strategy, content curation is the art of finding, selecting, and sharing the best, most relevant content related to a particular theme or topic. Via janlgordon, Dolly Bhasin , María Florenzano
Lydia Gracia's curator insight,
February 26, 2014 8:45 AM
Magnifique infographie sur le pourquoi du comment de la Curation de Contenus dans une stratégie de Branding.
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... From start to finish, a guest post is a lot of work. If you’re like me, you spend more time writing a guest post than any other post -- it just takes longer than a typical post on my site. But that time I would invest wasn't paying off. I found that I only gained a handful of email subscribers with each post -- the whole reason I offered to guest post in the first place. I’ve found a simple trick that makes my posts more effective and takes just a few minutes to implement. Best of all, it helped me grow my email list without a ton of additional work.... Via Jeff Domansky
Jeff Domansky's curator insight,
October 25, 2014 10:04 AM
Smarter social marketing. Want to get more email subscribers from your guest posts? Try this one trick. 
Denise Gabbard's curator insight,
October 25, 2014 9:00 PM
Make your content work harder by using this simple trick-- a total no-brainer!
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Did you know that 90% of the information your brain receives is visual? Or that blog posts with images tend to get 94% more views?
Using images isn’t the only strategy you can employ to get more traffic. Increasing your word count can help too. Blog posts that contain 3,000 to 10,000 words, on average, get 8,859 social shares.
To show you how you can gain more traffic through content creation, I’ve created an infographic that breaks down all the strategies you need to follow. From increasing readability to gaining more social shares, the steps in this infographic will help you increase your traffic... Via Jeff Domansky, Vladimir Kukharenko
Jeff Domansky's curator insight,
August 31, 2014 12:58 AM
Neil Patel has three smart content tactics to help you get better content marketing results.
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In a post last week, I talked about turning your content marketing upside down and focusing first on what behaviors you want your content consumers to perform. Once you’ve done that and created content that you think will drive the desired actions, you can start measuring the efficacy of your content program. Content cannot be measured with a single metric, because no one data point can successfully or satisfactorily tell you whether your program is working. Instead, you need to create an array of metrics that are selected from four primary buckets.... Via Jeff Domansky
Jeff Domansky's curator insight,
August 8, 2014 11:42 AM
Jay Baer writes that content isn't just about consumption, so don't only track consumption. It's also about sharing and leads and sales. His four key Marketing measures are recommended reading. 9/10 
Olivier Milo's curator insight,
August 9, 2014 5:54 AM
Interested in digital marketing? You should definitely take a few minutes to read this short post ! 
Chris Barrow's curator insight,
August 9, 2014 6:04 AM
Even more data that proves how important it is to have your followers share your posts - essential reading for every dental marketing manager and TCO
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Five star general and 34th president of the United States, Dwight D. Eisenhower, is credited with saying, “Motivation is the art of getting people to do what you want them to do because they want to."
To influence someone doesn’t mean that you make the decision for them. Rather, it means that you present persuasive reasons for them to make a decision that you want them to make. They’re still deciding, you’re just helping them make your decision.Basically, you show them why they should be motivated.
If you’re trying to get people to make the decision to click your link, read your blog post, download your eBook, subscribe to your feed, request your quote, buy your product, or purchase your service, you must influence them in a way that makes them motivated to do so.... Via Jeff Domansky, siobhan-o-flynn
Jeff Domansky's curator insight,
July 1, 2014 1:58 AM
Dude, Maslow's hierarchy of needs still works! :-)
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A three-year study from Scratch, an in-house unit of Viacom, found that a third of millennials believed they won't need a bank in the future. These millennials, defined as those between ages 18 to 33, also ranked the top four banks in the "ten least loved brands" and would rather go to the dentist than to their bank.Is this surprising? This segment of the population has grown up in an era that saw trust in banking erode due to the financial crisis and a near stagnant economy. This is also a period when new technology has enabled firms like Simple, Moven, Square and PayPal to be more relevant with a generation that would rather handle finances on their phone than in a branch. Here are some of the findings from the Millennial Disruption Index: Via Jeff Domansky
Jeff Domansky's curator insight,
March 14, 2014 10:05 AM
Coming soon to other demographics near you!
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According to findings of a new study by the Webby Awards, Social Media platforms really do allow people to influence the purchasing activities of their connections. The strategic question remains, however: who actually gets people to buy? Some social media experts say you must win the “influencers” to your cause and make them your advocates.... Via janlgordon, Neil Ferree
Neil Ferree's curator insight,
February 4, 2014 3:36 PM
Social Content Marketing is no longer an Option. Our web traffic will live or die on how well we engage in social media. Google Plus and Facebook and Twitter and Pinterest and YouTube and LinkedIn and Yelp are all part of our social sphere of influence. 
Randi Thompson's curator insight,
February 6, 2014 9:43 AM
Those are pretty good numbers. 6 out of 10 people are not buying products because other people have shared them. Who would have thought? 
renata mello's curator insight,
February 21, 2014 11:10 AM
Can we really influence people? Should we just listen to what they have to say and tell stories and ways to help them? |
I selected this article from Curatti written by Jenn Herman because it provides a close look at the types of social media followers your business needs to have.
It's important to have a community that is invested in your brand.
The Importance of Quality Social Media Followers
While you can grow a large audience quickly this may not necessarily be a benefit to your influence online. I agree that is it better to focus on the quality of the follower and not the big numbers.
Herman explains how to attract authentic followers who are interested in what your business has to offer.
Here's what caught my attention:
Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond
Image: Courtesy of 123rf.
Read full article here: http://ow.ly/gjZC3095h6x
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