E-Learning-Inclusivo (Mashup)

Alisa Rivera:  'As a relative newbie to transmedia, I’ve been feeling psyched about the possibilities, particularly when it comes to storytelling for non-profits. Think of the possibilities for engaging donors and volunteers, bringing organizations’ missions to life in a visceral way.  But when a friend of mine shared my obsession with her 17-year-old daughter, this was her response:“Transmedia is a word for old people.”'

"My friend’s daughter explained that young people don’t need a word to describe transmedia because this is how they live every day. The narrative of their own lives unfolds across different social media platforms and they consciously create identities for themselves depending on where, what, how and with whom they share information."

Love the comment posted below the article: "The word represents an attack on the institutional tendency to retain control and ownership of cultural vitality... I think your friend's daughter is absolutely right and only slightly wrong because transmedia is another word for power, and sharing control of culture is not the primary objective of the folks who are presently in control of the definition of transmedia."

Mario Stanzani:  'While the words multi-media and cross-media have always been pretty clear and easy to understand, too many times I’ve heard professionals (even in the marketing and communications field) saying “Yeah, Transmedia, it’s so cool!” and then not being able to explain what that was. Quoting Einstein: “If you can’t explain it to your grandmother then you haven’t understood it.”'

Jim Stewartson:  'As many have written before, ‘transmedia’ is a divisive term, laden with all manner of conflicting ideas and sometimes wielded as a political weapon by people with differing business and personal agendas' ...