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If you want to separate your content from your competitors, storytelling is a great tactic to add to your content marketing strategy. Several interesting case studies have shown how the implementation of storytelling can triple sales within one year. The best part is that any business can use storytelling in their content marketing strategy by following these five best practices. 
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Part of a good content marketing strategy, content curation is the art of finding, selecting, and sharing the best, most relevant content related to a particular theme or topic. Via janlgordon, Dolly Bhasin , María Florenzano
Lydia Gracia's curator insight,
February 26, 2014 8:45 AM
Magnifique infographie sur le pourquoi du comment de la Curation de Contenus dans une stratégie de Branding.
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Brands use social for storytelling 88 percent of the time.
Tania Tytherleigh's curator insight,
July 19, 2014 8:37 PM
Storytelling is also a powerful leadership tool we can use to really connect with our staff.
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@cscolariPublicada originalmente en Digitalismo Ilse Romero Santizo es una mercadóloga que reside actualmente en la Ciudad de México. Obtuvo su Maestría en E-marketing y Social Media en Londres, donde escri...
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Part of a good content marketing strategy, content curation is the art of finding, selecting, and sharing the best, most relevant content related to a particular theme or topic. Via janlgordon, nicoleta susanu, Lydia Gracia
Lydia Gracia's curator insight,
February 26, 2014 8:45 AM
Magnifique infographie sur le pourquoi du comment de la Curation de Contenus dans une stratégie de Branding.
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Not all that long ago (think 2002), people would think you were crazy when you talked about
**the powerful intersection of community and content. Online communities? Those died in the dot com bust.
Today, marketing professionals are starting to come around, but they still have a ways to go.
**Few people fully grasp how the interplay between content and community can change how organizations function internally and externally.
Previous articles in this series have addressed content, so let's now turn our attention to community.
Today, the role that community can play in the marketing and communications process is woefully misunderstood. Many organizations are not actively involved in community efforts, and those that are tend to focus on community for three reasons.:
Support: Enabling customers and advocates to support and inform each other, providing self-serve customer service, or offering support via social network monitoring (e.g., Comcast's efforts via @comcastcares)Reputation:
Intersecting with communities, social network presences of interest, and influencers in an effort to build reputation Research:
Using small private communities like a marketing petri dish—a closed, controlled space where customers can be studied
**The real value of customer communities, however, is quality and efficiency—efficiency of reach, feedback, communication cycles, and amplification.
Via janlgordon
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Carol Sherriff's curator insight,
November 15, 2014 1:19 PM
Great infographic making the point about the power of stories and of visuals. 
Audrey's curator insight,
November 19, 2014 3:03 PM
Storytelling is very helpful in education. Students can make up their own stories in most subjects to enhance learning. Why? It involves emotions, critical thinking and evaluation.
Have a look at www.hotmoodle.com
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El último anuncio de Johnnie Walker me ha atrapado. Aunque soy "abstemio funcional" (uno o dos "chupitos" al mes) y me gusta más el bourbon que el whiskey, sin embargo debo reconocer que el último ... Via Ignacio Conejo Moreno
Ignacio Conejo Moreno's curator insight,
October 18, 2014 4:57 AM
¿Por qué deberías considerar el vídeo para generar marca?
En este artículo David Gómez nos ofrece un análisis sobre una poderosa herramienta de Marketing, el Storytelling, y como su potencia se amplifica cuando viene sustentado en un vídeo.
Por no decir que si el vídeo esta soportado en Youtube, su posicionamiento en buscadores mejora.
Por cierto, como ejemplo (gran ejemplo) de buen Storytelling en vídeo nos trae un anuncio de Johnnie Walker realmente extraordinario.
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An important part of developing skills and expertise is to understand where you fall on a continuum of what’s possible and then take action to evolve and
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Una muy buena pregunta durante una charla sobre web social y la marca personal esta mañana me ha planteado una cuestión interesante: existen numerosas teorías e ideas sobre cómo apalancar la participación y las herramientas de la web social para conseguir que alimenten esos factores, pero… ¿por dónde se empieza? Via Jon Altuna
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Cuando llegues al fin de tu camino, te darás cuenta de que eras tú la meta”. Alejandro Jodorowsky
Hoy, como en cada entrada intento hablar de algo diferente, al fin y al cabo este blog está concebido para ayudar, para realizar una licuadora de ideas, de pensamientos, de experiencias propias. Via MyKLogica
MyKLogica's curator insight,
November 6, 2013 1:25 PM
#Branding ... Ricard, un ejemplo de cómo definir nuestra marca ... .
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Pawan Deshpande, CEO of HiveFire has written this interesting post about content curation and how to match your personality to the type of curation that best suits you. Interesting observations:
Excerpt:
Personality type can play a big part in your content curation style, from the types of content you share to where you share it and how you go about the process.
Many marketers are now adding content curation— the act of finding, organizing and sharing online content to engage customers and prospects—to their job descriptions. As with other marketing strategies, personality type can play a big part in your content curation style, from the types of content you share to where you share it and how you go about the process.
What’s your curation type? Match your own personality to the qualities below so you can embrace your inner curator.
http://www.adotas.com/2011/08/what-kind-of-content-curator-are-you/ Via janlgordon
Tom George's comment,
August 26, 2011 9:43 AM
Hi Jan, good morning. Are your prepared for the hurricane coming our way?
janlgordon's comment,
August 26, 2011 9:51 AM
We're right on the water, lots of windows, we're prepared as much as we can be. It's definitely going to be challenging to say the least, hope for the best:-)
Robin Good's comment,
August 27, 2011 3:22 AM
Hi Jan, great job so far. Love what you do. Thanks for sharing it.
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Good one, Gregg Morris. Thanks!