E-Learning-Inclusivo (Mashup)
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E-Learning-Inclusivo (Mashup)
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Radical Storytelling: How Patagonia Is Telling Customers To Use Less Of Their Product

Radical Storytelling: How Patagonia Is Telling Customers To Use Less Of Their Product | E-Learning-Inclusivo (Mashup) | Scoop.it
From www.fastcoexist.com - July 22, 2014 10:38 AM
It's one of 10 strategies that make up a new way of doing business, given the coming realities of a hotter, scarcer, and more transparent world.
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Sell a Whole New Way of Thinking -- not a product -- with a Future Story

Sell a Whole New Way of Thinking -- not a product -- with a Future Story | E-Learning-Inclusivo (Mashup) | Scoop.it
From blogs.hbr.org - July 18, 2014 12:54 PM
Customers need the right mental model to understand why they need your product.

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