E-Learning-Inclusivo (Mashup)
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E-Learning-Inclusivo (Mashup)
Aprendizaje con TIC basado en los aprendices.
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Online Shopping Psychology | E-Commerce Checkout Decisions | Incloud

Online Shopping Psychology | E-Commerce Checkout Decisions | Incloud | E-Learning-Inclusivo (Mashup) | Scoop.it
From www.vouchercloud.com - December 19, 2014 12:11 PM

We all love a bit of online shopping but what goes through our head before we click to buy items over the web?


We have done some research in the form of an infographic, which reveals some fascinating insights into the psychology of the online consumer.  


A massive 85% of people said they read online reviews before making a purchase and 1/3 of shoppers admitted buying an item after being influenced by a video. The research also looks into why we abandon sales at the checkout, which is predominantly down to hidden charges and having to register before buying.


Check out our infographic below for the full insight into the mind of the online shopper....


Via Jeff Domansky
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Jeff Domansky's curator insight, December 19, 2014 10:38 AM

When we shop online we make sub-conscious decisions when we are buying items but what goes through our head before we click the purchase button?
Jeff Domansky's curator insight, December 19, 2014 1:48 PM

Valuable insight for social marketers.
Bart van Maanen's curator insight, December 20, 2014 12:18 PM

Wat beweegt de online consument in de webwinkel? Wat reviews en video kennelijk veroorzaken in de psychologie van de shoppers.
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Bank Marketing Strategy: Millennials Find Banks Irrelevant

Bank Marketing Strategy: Millennials Find Banks Irrelevant | E-Learning-Inclusivo (Mashup) | Scoop.it
From www.jimmarous.blogspot.ca - March 14, 2014 11:14 AM

A three-year study from Scratch, an in-house unit of Viacom, found that a third of millennials believed they won't need a bank in the future. These millennials, defined as those between ages 18 to 33, also ranked the top four banks in the "ten least loved brands" and would rather go to the dentist than to their bank.Is this surprising?


This segment of the population has grown up in an era that saw trust in banking erode due to the financial crisis and a near stagnant economy. This is also a period when new technology has enabled firms like Simple, Moven, Square and PayPal to be more relevant with a generation that would rather handle finances on their phone than in a branch.


Here are some of the findings from the Millennial Disruption Index:


Via Jeff Domansky
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Jeff Domansky's curator insight, March 14, 2014 10:05 AM

Coming soon to other demographics near you!
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The Influence of Blogs on Purchase Decisions

The Influence of Blogs on Purchase Decisions | E-Learning-Inclusivo (Mashup) | Scoop.it
From www.corporate-eye.com - December 1, 2014 6:21 AM

The power of blogs in influencing consumer purchase decisions is stronger than you might realize. According to data from a research study conducted by Research Now, nearly nine in 10 consumers (84%) make purchases after reading about a product or service on a blog.


Via Jeff Domansky, massimo facchinetti, Lauren Moss
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Smith_Lin's curator insight, December 3, 2014 10:46 AM

Very useful for marketing and brand enhancement
Rachel Turner Dool's curator insight, December 4, 2014 11:02 PM

Some really interesting statistics on how blogs are influencing consumer behaviour when it comes to buying choice.
Jack Varnell's curator insight, February 1, 2015 6:25 PM

Interesting information #blogging
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