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6 Principles of Critical Pedagogical Course Design - Digital Pedagogy Lab

6 Principles of Critical Pedagogical Course Design - Digital Pedagogy Lab | E-Learning-Inclusivo (Mashup) | Scoop.it
Digital Pedagogy Lab Courses rise directly out of what has gone wrong in instructional design. It is a humble attempt to bring learning online through community, discussion, creation, digression, and narrative.

Via ColinHickie
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My Approach To Digital Content Curation (Steven Anderson)

My Approach To Digital Content Curation (Steven Anderson) | E-Learning-Inclusivo (Mashup) | Scoop.it
My Approach To Digital Content Curation

Via Tom D'Amico (@TDOttawa)
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More Than Just Content: What is Inbound Marketing?

More Than Just Content: What is Inbound Marketing? | E-Learning-Inclusivo (Mashup) | Scoop.it
Who can blame if you're still catching your breath? The most revolutionary concept since the emergence of websites is transforming the online business world and giving business owners the chance to

Via Brian Yanish - MarketingHits.com, massimo facchinetti, Ivo Nový, Pantelis Chiotellis, Andrew Norton
CIM Academy's curator insight, March 27, 2015 5:51 AM

Earning customers interest the future of marketing success. This article suggests that long gone are the days of pushing products or services onto customers.

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Social Media Marketing in 2015: The Year of Quality Over Quantity - Huffington Post

Social Media Marketing in 2015: The Year of Quality Over Quantity - Huffington Post | E-Learning-Inclusivo (Mashup) | Scoop.it
Social media is now solidly at the center of the communications industry.
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10 Tips To Increase Content Marketing Engagement via Biznology [+7 @Scenttrail tips]

10 Tips To Increase Content Marketing Engagement via Biznology [+7 @Scenttrail tips] | E-Learning-Inclusivo (Mashup) | Scoop.it

Marty Note
I like Biznology's 3 Tips to increase engagement so much I added a few:

Biznlogy

1. Ask Questions, Respond to Answers

2. Personalize

3. Test ‘Em

Scenttrail
4. Curate Simple (i.e. not mean) controversy.
5. Curate Social Content.
6. Tap Branded Content (manufacturers or gurus).

7. Polls and Surveys.
8. Guest Posts.
9. Ambassadors.
10. Test for Engagement with new KPIs

Controversy
When Moon-Audio.com ask their customers Fostex or Audese? They got headphone lovers to weigh in on what they like about their favorite brands and why. This kind of simple controversy is great for creating online community since it doesn't destroy the "we are in this together" feeling.

Curate
When site sponsors and owners use THEIR content (User Generated Content) that action says, "We listen" more clearly than words. Follow those who follow you on social media and curate their content into your streams, websites and blogs with permission and attribution to increase engagement. Nothing like using what they've shared in a material way to prove the value you place in sharing.

Tap Branded Content
When you use a Seth Godin riff or TED talk you increase authority and authority helps promote engagement.

Polls & Surveys
When in doubt ASK and publish results. We are bench mark seeking machines we humans so always share results and incorporate results into blog posts and website content to reinforce value you place in those who vote (see #5).

Guest Posts
When you ask someone to help out you prove how much you value others. Your community grows when its open to outside influence. Salesforce increased blog traffic by 1,000% when they asked for guest posts. Guest posts have high built in engagement too since the writer is sure to share with his/her social net.

Ambassadors
We are big believers in ASKING FOR HELP. Inside your traffic 1% wants to share high value UGC, 9% will vote and share that content too so find your 10% Ambassadors and ask for their help.

Testing for Engagement
We need new Key Performance Indicators (KPIs) that value UGC, shares, likes and links. If your content is creating engagement double down. If not review these 10 tips and test something new. Make sure your "winner" metrics include KPIs that speak to core content marketing and engagement values such as time on site, shares, comments, likes and links.





Via Thomas Faltin, Martin (Marty) Smith
Thomas Faltin's comment, October 13, 2014 3:24 PM
Martin, thanks for sharing!
malek's curator insight, October 15, 2014 6:42 PM

People intuitively perceive the strength in numbers, and take comfort in the company of others. Did I mention Facebook, LinkedIn, Twitter...?

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The Powerful Content Curation Tool You're Not Using

The Powerful Content Curation Tool You're Not Using | E-Learning-Inclusivo (Mashup) | Scoop.it
Content curation is all the rage right now. But finding all this great content is time consuming. Fortunately for content marketers, there's an incredibly powerful social media tool that doubles as...

Via Martin (Marty) Smith, José Gil de Sagredo
Martin (Marty) Smith's curator insight, September 3, 2014 11:06 AM

Agree 100% with this great share from my friend Janet Kennedy. Pinterest builds community FAST and it is a natural content curator because its so VISUAL.

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6 Best Practices For Visual Content Marketing | Visually Blog

6 Best Practices For Visual Content Marketing | Visually Blog | E-Learning-Inclusivo (Mashup) | Scoop.it
Become storytellers: Modern marketing is less about selling and more about creating brand experiences fueled by brand storytelling. You only have about eight seconds to catch consumers’ attention. To make those seconds count, thoroughly investigate your customers.


Some ways to do this: Start with exhaustive persona profiles to build buyer paths from high-level awareness down to purchase so that you’re creating the right types of offers to deliver the appropriate content at every stage of the buying process.


Persona research should include: raw data (surveys, internal sales, and analytics data), interviews with sales and support teams, and discussions with or polls sent to existing customers. Add Interest to Email. Despite news of its demise, email is still a marketing workhorse.


However, businesses must stop the “spray and pray” method in lieu of incorporating smarter strategies driven by automation to get the most out of the medium. Ways to standout in... keep reading


Via Martin (Marty) Smith, malek
juandoming's insight:

add your insight...

malek's curator insight, July 18, 2014 12:45 PM

With detailed images, you can get the attention of up to 67% of your targeted audiences.

And,,,,,,,,you can download a free guide

massimo scalzo's curator insight, July 20, 2014 5:07 AM

Martin Smith again on the importance of Visual Content Marketing, Storytelling and Persona !  Really Worth Reading !

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CONTENT - 2014 Is The Year of Local Content and the Year of Local Tourist

CONTENT - 2014 Is The Year of Local Content and the Year of Local Tourist | E-Learning-Inclusivo (Mashup) | Scoop.it
What is 2014 going to be the year of? One of my prediction is year of local. Local content, local tourism and local social. How about you?

Via luigi vico
Peg Corwin's curator insight, January 12, 2014 11:09 AM

Learn about LOCAL CONTENT opportunities for lead generation and link building.  See embedded Slideshare.


Quote:  "...local is winnable because very few people locally are active. I’ve called them Local Tourists. Who do you know that’s a local tourist? Someone that’s perpetually curious about local culture in your community."


If you like this scoop, please consider a thumbs up or share.

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Blowing Out the Digital Book as We Know It | MindShift

Blowing Out the Digital Book as We Know It | MindShift | E-Learning-Inclusivo (Mashup) | Scoop.it

On approaches to eTextBooks that differ from trying to reproduce the printed page. “It’s all a way for us to illustrate for the world what’s possible. Simple things like rendering images into 3D, we can scale pretty well. But when you get to thinking about the hierarchy of knowledge you have to traverse in order to be an expert in a specific topic, you start to build the book very differently than you would have done in print,”

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What Kind of Content Curator Are You?

What Kind of Content Curator Are You? | E-Learning-Inclusivo (Mashup) | Scoop.it

Pawan Deshpande, CEO of HiveFire has written this interesting post about content curation and how to match your personality to the type of curation that best suits you. Interesting observations:

 

Excerpt:

 

Personality type can play a big part in your content curation style, from the types of content you share to where you share it and how you go about the process.

 

Many marketers are now adding content curation— the act of finding, organizing and sharing online content to engage customers and prospects—to their job descriptions. As with other marketing strategies, personality type can play a big part in your content curation style, from the types of content you share to where you share it and how you go about the process.

 

 

What’s your curation type? Match your own personality to the qualities below so you can embrace your inner curator.

 

http://www.adotas.com/2011/08/what-kind-of-content-curator-are-you/


Via janlgordon
Tom George's comment, August 26, 2011 9:43 AM
Hi Jan, good morning. Are your prepared for the hurricane coming our way?
janlgordon's comment, August 26, 2011 9:51 AM
We're right on the water, lots of windows, we're prepared as much as we can be. It's definitely going to be challenging to say the least, hope for the best:-)
Robin Good's comment, August 27, 2011 3:22 AM
Hi Jan, great job so far. Love what you do. Thanks for sharing it.
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Complete Beginner's Guide to Content Strategy

Complete Beginner's Guide to Content Strategy | E-Learning-Inclusivo (Mashup) | Scoop.it
Ready to get real about your website's content? In this article, we'll take a look at Content Strategy; that amalgamation of strategic thinking, digital publishing, information architecture and editorial process. Readers will learn where and when to apply strategy, and how to start asking a lot of important questions.
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9 Free Analytic Tools to Measure Your Content Effectiveness

9 Free Analytic Tools to Measure Your Content Effectiveness | E-Learning-Inclusivo (Mashup) | Scoop.it

Nine analytic tools to help with analyzing the impact of your content


Via Marteq, malek
Marteq's curator insight, March 29, 2015 9:12 PM

Some of which you're familiar, some not. Click through for a description and link. And not all are free.

malek's curator insight, March 30, 2015 7:55 AM

The starting point is always GOOD CONTENT

Agile Net'Up's curator insight, April 1, 2015 3:01 PM

Tools are made for improved efficiency and effectiveness, here is a good list of Tools.

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Digital education 2.0: From content to connections

Digital education 2.0: From content to connections | E-Learning-Inclusivo (Mashup) | Scoop.it

"Education technology providers likely need to shift their focus from content to connections to make the next phase of digital education a reality ..."


Via Leona Ungerer
Mónica Beloso's curator insight, February 19, 2015 11:26 AM

añada su visión ...

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2015 Customer Experience Trends and Tips

2015 Customer Experience Trends and Tips | E-Learning-Inclusivo (Mashup) | Scoop.it
Delivering a differentiating customer experience pays dividends. What are some important trends? Find out here.

Via Pantelis Chiotellis
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What the Heck is... Gamification? via @BernardMarr

What the Heck is... Gamification? via @BernardMarr | E-Learning-Inclusivo (Mashup) | Scoop.it

Marty Note
Great post here by a new to me but smart and gets it marketing author Bernard Marr on Linkedin. I posted a comment at the end sharing a link to one of my most popular Haiku Decks - Gamifying Content Marketing http://shar.es/1ag0sH.

Didn't do that to hone in as much as add in. Bernard's post shares some good examples of different gamification applications. The trend in HR and other internal departments to gamify is proving powerful.

I'm interested in the S/R curve of B2C ecommerce websites and find, especially in a connected mobile time, many places where "play" can create the tribes, support and engagement we lucky few Internet marketers crave and are finding harder and harder to create.

Great post, horrible photo (at least for me), so didn't perpetuate it here. Bernard's post is worth a read if you are new to gamification and he is a solid follow. M



Via Martin (Marty) Smith
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Four Principles For An Open Digital World - author Don Tapscott TED Talk Video

4 Principles of A Networked World
Macrowikinomics author Don Tapscott shares great examples of his 4 emerging principles of our new digital world including:

* Collaboration.

* Transparency.

* Sharing.
* Empowerment

Marty Note
I found the discussion of the commons and the example of starling flocking behavior (at the end) the most resonant. I'd heard about the gold mine several times and agree with Tapscott - crowds are the key to our web future.

At Curagami we've been working on what it means to create online community. CTSE (Collaboration, Transparency, Sharing, Empowerment) are the table stakes of this new poker. We would add:

* Communication.
* UGC.
* Gamification.

Communication within and around the hub is a CSF (Critical Success Factor) for online community. You need to be able to follow and communicate with me and vice versa.

User Generated Content must be listened to, valued and rewarded with gamification or its a one-time "one and done" thing.


Via Martin (Marty) Smith
malek's curator insight, September 2, 2014 1:00 PM

Highly engaging presentation. Gone are the days of Security and Reliability as the principles of a Networked world. The C-generation is pulling us to the CTSE world.

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The best infographics to help you create smart content

The best infographics to help you create smart content | E-Learning-Inclusivo (Mashup) | Scoop.it

'These days, creating online content and gaining results can get pretty overwhelming. There are countless vehicles to use, plenty of social media sites to distribute on, and more than enough platforms …"


Via Stefano Principato, massimo facchinetti, Khaled El Ahmad, juandoming, Leona Ungerer
Hsin-Ju Tsai's curator insight, August 16, 2014 8:31 AM

Content marketing is getting important as social media is more powerful than before. People are get used to read short paragraph or even few words with picture. So, how we can express the message through the few words is a key task for us. @Ashleigh Ali

Maria Serrano Correia's curator insight, August 18, 2014 7:00 AM

smart "journalistic type" of content

Benjamin Labarthe-Piol's curator insight, August 18, 2014 3:43 PM

Great infographic

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Three Kinds of MOOCs « Lisa's (Online) Teaching Blog

"We are so into MOOCs now that it’s too much for me. Gotta apply Ockham’s Razor 2.0 to this stuff.

 

At the Ed-Media conference, I attended a session by Sarah Schrire of Kibbutzim College of Education in Tel Aviv. In her discussion of Troubleshooting MOOCs, she noted the dificulties in determining her own direction in offering a MOOC in the “Stanford model” MOOCs versus the “connectivism” MOOCs. I found myself breaking it down into three categories instead. 


Each type of MOOC has all three elements (networks, tasks and content), but each has a goal that is dominant.

 

Network-based MOOCs are the original MOOCs, taught by Alec Couros, George Siemens, Stephen Downes, Dave Cormier. The goal is not so much content and skills acquisition, but conversation, socially constructed knowledge, and exposure to the milieu of learning on the open web using distributed means. The pedagogy of network-based MOOCs is based in connectivist or connectivist-style methods. Resources are provided, but exploration is more important than any particular content. Traditional assessment is difficult.

 

Task-based MOOCs emphasize skills in the sense that they ask the learner to complete certain types of work. In Jim Groom’s ds106 at UMW, the learning is distributed and the formats variable. There are many options for completing each assignment, but a certain number and variety of assignments need to be done to perform the skills. Similarly, our POT Certificate Class focuses on different topics for each week, and skills are demonstrated through sections on design, audio, video etc. in an effort to expose learners to many different formats and styles in online teaching. Community is crucial, particularly for examples and assistance, but it is a secondary goal. Pedagogy of task-based MOOCs tend to be a mix of instructivism and constructivism. Traditional assessment is difficult here too.

 

Content-based MOOCs are the ones with huge enrollments, commercial prospects, big university professors, automated testing, and exposure in the popular press. Community is difficult but may be highly significant to the participants, or one can go it alone. Content acquisition is more important in these classes than either networking or task completion, and they tend to use instructivist pedagogy. Traditional assessment, both formative and summative, may be emphasized. Mass participation seems to imply mass processing." from source: http://lisahistory.net/


Via ghbrett, ikasnabar, Vladimir Kukharenko
ghbrett's curator insight, May 6, 2013 9:34 AM

Good post, points to SideShare post bye Sarah Schrire of Kibbutzim College of Education in Tel Aviv. ( http://slidesha.re/11NFMs9 ). Apparently the notion of MOOCs as a fad is settling down. Now educators, trainers, and others are beginning to better understand the development, content, design, and processes involved in running a MOOC. Also, there is a growing paradox in this space, the term "Open" occasionally does not imply free. I can imagine that there will be emerging pricing schedules from free to various fees set by the MOOC publishers.

Difundi's curator insight, June 13, 2014 5:41 PM

Explicación simple y clara de los tipos de MOOC: Network-based, Task-based, Content-based.

 

El modelo que sigue Difundi es el en el que se basa OpenMOOC, software en el que se basa y que fundamentalmente se encuadra en el tercer tipo (Content-based) pero, que puede tener fuerte componente del primer tipo (Network-based) si se hace uso de servicios externos en la nube, como son blogs, redes, documentos colaborativos, etc.

 

La calidad de los contenidos y la dinamización de un MOOC son elementos clave y depende de ello, que la tasa de terminación sea alta. Si la dimensión Network-based de un MOOC es mayor, más y mejor dinamización necesitará.

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Three Kinds of MOOCs « Lisa's (Online) Teaching Blog

"We are so into MOOCs now that it’s too much for me. Gotta apply Ockham’s Razor 2.0 to this stuff.

 

At the Ed-Media conference, I attended a session by Sarah Schrire of Kibbutzim College of Education in Tel Aviv. In her discussion of Troubleshooting MOOCs, she noted the dificulties in determining her own direction in offering a MOOC in the “Stanford model” MOOCs versus the “connectivism” MOOCs. I found myself breaking it down into three categories instead. 


Each type of MOOC has all three elements (networks, tasks and content), but each has a goal that is dominant.

 

Network-based MOOCs are the original MOOCs, taught by Alec Couros, George Siemens, Stephen Downes, Dave Cormier. The goal is not so much content and skills acquisition, but conversation, socially constructed knowledge, and exposure to the milieu of learning on the open web using distributed means. The pedagogy of network-based MOOCs is based in connectivist or connectivist-style methods. Resources are provided, but exploration is more important than any particular content. Traditional assessment is difficult.

 

Task-based MOOCs emphasize skills in the sense that they ask the learner to complete certain types of work. In Jim Groom’s ds106 at UMW, the learning is distributed and the formats variable. There are many options for completing each assignment, but a certain number and variety of assignments need to be done to perform the skills. Similarly, our POT Certificate Class focuses on different topics for each week, and skills are demonstrated through sections on design, audio, video etc. in an effort to expose learners to many different formats and styles in online teaching. Community is crucial, particularly for examples and assistance, but it is a secondary goal. Pedagogy of task-based MOOCs tend to be a mix of instructivism and constructivism. Traditional assessment is difficult here too.

 

Content-based MOOCs are the ones with huge enrollments, commercial prospects, big university professors, automated testing, and exposure in the popular press. Community is difficult but may be highly significant to the participants, or one can go it alone. Content acquisition is more important in these classes than either networking or task completion, and they tend to use instructivist pedagogy. Traditional assessment, both formative and summative, may be emphasized. Mass participation seems to imply mass processing." from source: http://lisahistory.net/


Via ghbrett
ghbrett's curator insight, May 6, 2013 9:34 AM

Good post, points to SideShare post bye Sarah Schrire of Kibbutzim College of Education in Tel Aviv. ( http://slidesha.re/11NFMs9 ). Apparently the notion of MOOCs as a fad is settling down. Now educators, trainers, and others are beginning to better understand the development, content, design, and processes involved in running a MOOC. Also, there is a growing paradox in this space, the term "Open" occasionally does not imply free. I can imagine that there will be emerging pricing schedules from free to various fees set by the MOOC publishers.

Difundi's curator insight, June 13, 2014 5:41 PM

Explicación simple y clara de los tipos de MOOC: Network-based, Task-based, Content-based.

 

El modelo que sigue Difundi es el en el que se basa OpenMOOC, software en el que se basa y que fundamentalmente se encuadra en el tercer tipo (Content-based) pero, que puede tener fuerte componente del primer tipo (Network-based) si se hace uso de servicios externos en la nube, como son blogs, redes, documentos colaborativos, etc.

 

La calidad de los contenidos y la dinamización de un MOOC son elementos clave y depende de ello, que la tasa de terminación sea alta. Si la dimensión Network-based de un MOOC es mayor, más y mejor dinamización necesitará.

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The Powerful Intersection Between Content & Community - What You Need To Know

The Powerful Intersection Between Content & Community - What You Need To Know | E-Learning-Inclusivo (Mashup) | Scoop.it

Not all that long ago (think 2002), people would think you were crazy when you talked about

 

**the powerful intersection of community and content. Online communities? Those died in the dot com bust.

 

Today, marketing professionals are starting to come around, but they still have a ways to go.

 

**Few people fully grasp how the interplay between content and community can change how organizations function internally and externally.

 

Previous articles in this series have addressed content, so let's now turn our attention to community.

 

Today, the role that community can play in the marketing and communications process is woefully misunderstood. Many organizations are not actively involved in community efforts, and those that are tend to focus on community for three reasons.:

 

Support: Enabling customers and advocates to support and inform each other, providing self-serve customer service, or offering support via social network monitoring (e.g., Comcast's efforts via @comcastcares)Reputation:

 

Intersecting with communities, social network presences of interest, and influencers in an effort to build reputation Research:

 

Using small private communities like a marketing petri dish—a closed, controlled space where customers can be studied

 

**The real value of customer communities, however, is quality and efficiency—efficiency of reach, feedback, communication cycles, and amplification.

 

Read more: http://www.marketingprofs.com/articles/2011/6007/how-communities-are-changing-marketing-and-four-community-building-lessons#ixzz1ZBDLVebx


Via janlgordon
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