Have content curation fails? To meet your need more content, you use other people's content but it doesn't make your content marketing strategy succeed?
Via Eva Sanagustin
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loscontentcurators's curator insight,
December 8, 2013 2:51 PM
La "pregunta del millón" en content curation es cómo añadir valor al producto resultante de la curation. La fase de caracterización es sin duda la más difícil de todo el proceso. Por eso, artículos como este reciente de Harold Jarche son muy útiles en el contexto actual de una disciplina joven que se está construyendo.
Jarche hace un resumen de las aportaciones de tres autores sobre formas de añadir valor a la curation: Ross Dawson, James Mangan (a partir de Maria Popova) y Robin Good. En total, 14 maneras de aportar valor.
Citamos, como ejemplo, las cinco de Dawson: Filtering (distinguir la información valiosa del ruido); Validation (validar la información como fiable); Synthesis (identificar patrones o tendencias); Presentation (mostrar contenidos de manera más comprensible mediante visualización); Customization (describir información en contexto).
Lectura interesante |
Ra's curator insight,
September 8, 2013 6:17 PM
Explanation of levels of content curation - sets aspirational goal. Relevance to students as a pathway for their development. See Robin Good's great summary.
Alfredo Corell's curator insight,
September 22, 2013 6:36 PM
Robin Good opinion: Kirsten Wilson analyzes three different levels of content curation presently in use and describes accurately the differences between these.
"In regards to levels of curation it is much like Blooms. There is knowledge level curation- it is done for remembering and understanding (the “Learner Level”). Another level is applying and analyzing- it is curated for use or been used and is a proven tool for using whether it be your tool or a tool you have discovered from your global connections via Social Media, blogs or simple internet searches (the “Facilitator Level”). Finally, there are curations that go to the level of evaluation and creation… these are the curations that become invaluable tools to others. It takes the most work, but the result is most thorough and the resource it provides to others can be invaluable (the “Designer Level”)."
He concludes by reminding all would-be curators the importance of attribution and the amount of effort that the "designer level" of curation requires: "In this world of immediate access and available content make every effort to honor the source of your curation, inspiration and/or springboard for design. Those that do curate at a “Designer” level and in many cases are the first in their field of expertise to find a new “method” put hours into the development and design."
Rightful. Instructional. 7/10
Full original article: http://teachkiwi.wordpress.com/2013/08/31/content-collaboration-and-curation-part-2/
(Image credit: Three trophies by Shutterstock) |