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The content active Belgian internet users value the most for their own personal consumption is content that provides useful information (valued by 37%), content that teaches them about the brand (valued by 29%) and which tells them something new and unexpected (valued by 27%).
On the other hand, the content which most Belgian respondents indicate as the kind they will be likely to share is content they find entertaining and fun (indicated by 31%), which relates to their passions and interests (indicated by 26%) or contains useful information which others don’t know (indicated by 25%).
Today’s consumers are increasingly aware of the value of their online identity. When we share something online, we are actually seeking recognition and want to add value to our online presence. Consequently, people are much more likely to share content that expresses their point of view or will be of value to their network. In other words, they share content that allows them to communicate something to others....
Via Jeff Domansky
What values influence content sharing? Interesting research and recommended reading. 9/10
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