E-Learning-Inclusivo (Mashup)
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E-Learning-Inclusivo (Mashup)
Aprendizaje con TIC basado en los aprendices.
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Do we share what we value?

Do we share what we value? | E-Learning-Inclusivo (Mashup) | Scoop.it
From www.mediabrands.pub - September 14, 2015 6:40 AM

The content active Belgian internet users value the most for their own personal consumption is content that provides useful information (valued by 37%), content that teaches them about the brand (valued by 29%) and which tells them something new and unexpected (valued by 27%).


On the other hand, the content which most Belgian respondents indicate as the kind they will be likely to share is content they find entertaining and fun (indicated by 31%), which relates to their passions and interests  (indicated by 26%) or contains useful information which others don’t know (indicated by 25%).


Today’s consumers are increasingly aware of the value of their online identity. When we share something online, we are actually seeking recognition and want to add value to our online presence. Consequently, people are much more likely to share content that expresses their point of view or will be of value to their network. In other words, they share content that allows them to communicate something to others....


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Jeff Domansky's curator insight, September 14, 2015 4:49 AM

What values influence content sharing? Interesting research and recommended reading. 9/10
Marco Favero's curator insight, September 14, 2015 4:00 PM

aggiungere la vostra comprensione ...
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4 Cornerstones of Content Marketing That Educate and Build Trust - Kruse Control

4 Cornerstones of Content Marketing That Educate and Build Trust - Kruse Control | E-Learning-Inclusivo (Mashup) | Scoop.it
From www.krusecontrolinc.com - February 7, 2015 12:10 PM
In today’s climate of radical transparency where everything your business says and does is subjected to scrutiny, the most valuable way to attract leads and sales is through education and trust. The vehicle for education and building trust is content marketing.

What Delivering Real Value Means Today
Real value is manifested in the content you inspire, create and publish.

Informative, helpful content that educates your buyer and helps them decide on their purchase.Informed customers make better decisions.Better decisions make happy, loyal customers.Happy, loyal customers are inspired to tell others....


Via Jeff Domansky, Mark E. Deschaine, PhD
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Jeff Domansky's curator insight, February 6, 2015 11:43 PM

Kathi Kruse covers the four fundamentals of real content marketing value.
Nedko Aldev's curator insight, February 7, 2015 4:18 AM

add your insight...

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3 Content Creation Strategies That Will Help You Prosper

3 Content Creation Strategies That Will Help You Prosper | E-Learning-Inclusivo (Mashup) | Scoop.it
From www.quicksprout.com - August 31, 2014 5:42 AM

Did you know that 90% of the information your brain receives is visual? Or that blog posts with images tend to get 94% more views?

 

Using images isn’t the only strategy you can employ to get more traffic. Increasing your word count can help too. Blog posts that contain 3,000 to 10,000 words, on average, get 8,859 social shares.

 

To show you how you can gain more traffic through content creation, I’ve created an infographic that breaks down all the strategies you need to follow. From increasing readability to gaining more social shares, the steps in this infographic will help you increase your traffic...


Via Jeff Domansky, Vladimir Kukharenko
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Jeff Domansky's curator insight, August 31, 2014 12:58 AM

Neil Patel has three smart content tactics to help you get better content marketing results.
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How to Build an Unbeatable Content Marketing Plan

How to Build an Unbeatable Content Marketing Plan | E-Learning-Inclusivo (Mashup) | Scoop.it
From blog.hubspot.com - February 7, 2015 12:10 PM

Maintaining a steady stream of content that's unique and interesting to your target audience is a challenge. But with a big dose of creativity (and a little help from content idea generators), you can create content that's not only valuable to your market, but also stands out from the sea of information.

44 Fantastic Types of Content
There are tons of options out there for content you can create. Forty four content types are outlined below, so look through the list and see which ones would make a perfect fit in your marketing plan....


Via Jeff Domansky, Mark E. Deschaine, PhD
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Tom King's curator insight, February 7, 2015 10:51 AM

Vlogging, Surveys, Contests, and Apps are all great ways to drive traffic to your website(s). Are you using these and other ideas to build your content marketing plan for 2015?
Kim Swagemakers's curator insight, February 7, 2015 11:17 AM

I've been busy developing my first information product like this. Hubspot always beats me in my ideas, which is frustrating and motivaing at the sam time. But this article rocks, it is so very complete.
Faire-connaitre.net's curator insight, February 10, 2015 5:51 AM

big to do list !
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Interesting Infographics: The Content Marketing Hierarchy of Needs | CustomerThink

Interesting Infographics: The Content Marketing Hierarchy of Needs | CustomerThink | E-Learning-Inclusivo (Mashup) | Scoop.it
From customerthink.com - December 27, 2014 5:18 AM
Have you ever heard of Maslow’s hierarchy of needs? It’s a useful concept for sales and marketing to create better connections and relationships with prospects and clients. Abraham Maslow wrote a paper in 1943, “A Theory of Human Motivation” and subsequent book, Motivation and Personality, where he summarized the 5 needs most people search for. The more basic needs are represented at the bottom of the pyramid.

Contently has applied this concept to content marketing which you can read below. It’s a more strategic approach to creating your content to better connect with readers. I think for each layer, we can add other elements depending on your target market.  How are you or will you incorporate Maslow’s Hierarch of Needs into your content?  

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Marco Favero's curator insight, December 23, 2014 12:39 PM

aggiungi la tua intuizione ...
malek's curator insight, December 24, 2014 7:32 PM

captivating analogy with Maslow's hierachy
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The Changing State of Content Marketing [INFOGRAPHIC] | #SeriouslySocial

The Changing State of Content Marketing [INFOGRAPHIC] | #SeriouslySocial | E-Learning-Inclusivo (Mashup) | Scoop.it
From iag.me - December 17, 2013 1:51 PM
How do you market your business? Do you produce engaging content as part of your strategy? According to a recent study, 78% of businesses in 2013 (that responded) do engage in content marketing.


If you have a blog or produce content on social networks, videos or white papers then you are engaging in content marketing!

So what is the future of content marketing? How will things change?... Take a look.…


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Jeff Domansky's curator insight, December 17, 2013 1:46 PM

What's ahead for content marketing?
Ali Anani's curator insight, December 18, 2013 12:21 AM
Content- to be or not to be.
Intriguing Networks's curator insight, December 18, 2013 3:20 AM

Thanks for this, most interested in the predictions about real people feature inncreasigly in content, it reads somewhat ironically doesn'tit with all the social interactions everyone is engaged upon?

 

I am pondering whether its more about authenticity that underpins the real people and events and havig something that actually connects emotionally as well as logically as more than a conversion click? 

 

In the UK there has been a real swing in mainstream xmas advertising led by an upmarket Department store chain called John Lewis, the others have tried to copy but they have not done it as well. The Ad hardly mentions the brand or the product and the feature is a costly animation. Interesting to see such emotive content and everyone is talking about it around the Xmas campaigns. Guess its a bit resonant with the Apple Think Different Ads. So how Companies trnslate that into streams of online content that fit the overall Brand Strategy is going to be interesting...

 

Theres a post about Facebook's Compassion and Content Strategy Teams and how they are researching and refining dealing with annoying content, may seem off-track but in terms of the future of Content Marketing understanding how not to endup with users tuning out may well be key? http://www.huffingtonpost.com/2013/12/16/facebook-compassion_n_4441716.html strikes me that in business content we will face similar and significant challenges in the battle against the white noise even more so now Facebook say theya re carefully rolling out auto play video ads the bane of most users and the price they pay for a free platform...

 

Food for thought thanks again!
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