Selling to employees results in employees feeling like they’re being sold, which over time can foster disengagement, distrust and detachment.
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E-Learning-Inclusivo (Mashup)
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In any industry, some of the most successful new business ideas are the most radical. But these are also the most likely to fail, fast. Having a proposition that goes against the prevailing view can be game-changing; if you can get people to agree with you. And there’s the hard [...]
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One of our investors Robert Siegel always tells me, “Startups are the best and worst time of your life. What they don’t tell you is that those moments are 24 hours apart.” Every time I catch up with Robert I’m at a different point on the emotional roller coaster that all founders ride: unbelievable highs coupled with gut-wrenching lows. Whether you like [...]
Michael Williams StoryCoaching's curator insight,
August 8, 2014 5:35 AM
Forbes magazine is a great place to find articles on storytelling and first-class presentations. Knowing and being able to share your organisation's founding story is fundamental to creating a compelling leadership narrative. |
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Storyteller: the Job Title You Can Have, Too!
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Everyone loves a good story. Everyone. Which is why storytelling should be at the heart of your nonprofit’s strategic communications. I know ‘storytelling’ is a meme du jour. But that’s no reason to ignore it. Just because everyone else is doing it doesn’t mean you shouldn’t! There’s a reason these phrases become buzzworthy. In this [...]
Stephen Dale's curator insight,
September 5, 2014 11:19 AM
I liked these two points:
1. Look for emotionally compelling stories that relate to content that is relevant to your audiences. 2. Look for stories that show folks how they can prevent an unhappy ending. Perhaps especially point 2!
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A short film of the event on stories in action held at the Museum of London on 10 June reminds us of the energy everyone there put into a shared enquiry around the many applications of story to...
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Organizations need to stop pushing information onto employees, instead they should be pulling them into the ideas.0
"This approach requires more faith, trust and relinquishment of control, but it results in internal communications infused with greater humanity, which in turn generates greater understanding, conviction and a profound sense of belonging among employees."