E-Learning-Inclusivo (Mashup)
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E-Learning-Inclusivo (Mashup)
Aprendizaje con TIC basado en los aprendices.
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Interesting Infographics: The Content Marketing Hierarchy of Needs | CustomerThink

Interesting Infographics: The Content Marketing Hierarchy of Needs | CustomerThink | E-Learning-Inclusivo (Mashup) | Scoop.it
From customerthink.com - December 27, 2014 5:18 AM
Have you ever heard of Maslow’s hierarchy of needs? It’s a useful concept for sales and marketing to create better connections and relationships with prospects and clients. Abraham Maslow wrote a paper in 1943, “A Theory of Human Motivation” and subsequent book, Motivation and Personality, where he summarized the 5 needs most people search for. The more basic needs are represented at the bottom of the pyramid.

Contently has applied this concept to content marketing which you can read below. It’s a more strategic approach to creating your content to better connect with readers. I think for each layer, we can add other elements depending on your target market.  How are you or will you incorporate Maslow’s Hierarch of Needs into your content?  

Via Jeff Domansky
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Marco Favero's curator insight, December 23, 2014 12:39 PM

aggiungi la tua intuizione ...
malek's curator insight, December 24, 2014 7:32 PM

captivating analogy with Maslow's hierachy
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Maslow's Hierarchy of Needs and Marketing | Tresnic Media

Maslow's Hierarchy of Needs and Marketing | Tresnic Media | E-Learning-Inclusivo (Mashup) | Scoop.it
From tresnicmedia.com - February 22, 2014 5:29 AM

Learn how understanding psychology of Maslow's Hierarchy of Needs can help you in marketing on social media. When you’re running marketing campaigns on social media platforms or trying to better understand the consumer decision making process, knowing Maslow’s Hierarchy of Needs and a little bit of psychology definitely helps you get into the minds of your customers. Don’t forget that to learn is to earn!


Here is a great infographic depicting Maslow’s Hierarchy of Needs and social media by Lombok Design and SMTT: 


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Darius Douglass's curator insight, February 24, 2014 3:15 PM

Maslow's  never quite imagined this.  But its an  interesting take
Arielle Monnerot-Dumaine's curator insight, March 2, 2014 11:58 AM

un classement original des réseaux sociaux !
Arielle Monnerot-Dumaine's curator insight, March 2, 2014 12:00 PM

Une autre façon de voir les réseaux sociaux !
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Too Many Marketing Teams Are Stuck in the Past | Harvard Business Review

Too Many Marketing Teams Are Stuck in the Past | Harvard Business Review | E-Learning-Inclusivo (Mashup) | Scoop.it
From blogs.hbr.org - September 18, 2014 1:47 PM

Many marketing organizations are still operating like it’s the 1990s — or even earlier. Duplicative marketing teams exist within the same company across multiple product lines. Digital marketing teams are centralized yet isolated from the broader organization. Marketing groups are splintered into communications, consumer marketing, brand marketing, and digital marketing units with no common thread in strategy and execution.

Over the past dozen years, I have participated in both the infusion of digital capabilities into traditional marketing organizations and the establishment and maturation of digital marketing organizations at Disney, J.Crew and, now, Conde Nast Entertainment where I am VP of marketing-digital. Based on this experience, I see five areas that need to change in order for marketing to function effectively in the digital age....


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Jeff Domansky's curator insight, September 18, 2014 1:03 PM

Valuable insight and advice on better marketing structures for the digital age from Mei Lee at Conde Nast. 
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