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Influencer marketing is now reaching maturity and is considered by many brands to be a powerful path to reach a hyper-segmented audience, raise awareness around their own content and, in some cases, even infer purchasing decisions.
However, those who wish to persuade you that it’s possible to transform influencers into an army of brand supporters and content promoters overnight are not selling you anything more than a pipe dream. Successful brands are fully aware that earning an influencer’s trust takes time, and only can be done by cultivating a long-term relationship that creates value for both parties.
The good news is that, as with any other area within marketing, there are metrics that can offer guidance and help you hone your strategy.
At Augure, we created a guide aimed to help marketers to define the most useful metrics of influencer marketing for each stage of the influencer engagement journey. We understand how such measurements can be used to increase the efficiency of influencer marketing programs. Here are a few highlights from the ebook.
Metrics tell us what works and what needs tweaking.