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Social Media Marketing and Networking-Marketing and Sales - Meirc Training And Consulting

Social Media Marketing and Networking-Marketing and Sales - Meirc Training And Consulting | E-Learning-Inclusivo (Mashup) | Scoop.it
Meirc Marketing and Sales Training: Good marketing and sales are keys to a successful business. When done properly marketing produces leads, sales and happy customers that will boost your brand’s equity. While marketing focuses on strategies that can measure and improve your reach and promotional efforts, sales relies on effective planning skills and interpersonal interactions. Whether your aim is to market or sell, the programs in our Marketing and Sales category will help you optimize your results. Participants who attend any of these programs will acquire knowledge and skills in competencies approved and adopted by leading marketing and sales professionals around the world. From developing strategic marketing plans to learning techniques to increasing success rates and profitability, Meirc’s Marketing and Sales category covers it all. Let us help you make a difference and stand out from the crowd! For a list of suggested programs, please refer to the schedule below or contact us for more information.

Via Rami Kantari
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What Makes A Great Curator Great?

What Makes A Great Curator Great? | E-Learning-Inclusivo (Mashup) | Scoop.it

This piece was brilliantly written by my fellow curator, Robin Good.

 

Sorry my commentary is so long but this was so thought provoking, I just couldn't help myself:-)

 

The headline draws you in and the material more than delivers on that promise. What makes a great curator is clearly demonstrated in this piece. Bravo Robin!

 

I'm not going to repost what Robin has said but add my own comments, just as if I were in a conversation with him.

 

In Robin's own words - A great curator does the following:

 

"Optimizes, Edits, Formats, Selects, Excerpts, Writes, Classifies, Links, Personalizes, Vets, Credits, Filters, Taps, Suggests, Searches, Scouts, Hacks Filters and Searches, Is Transparent, Recommends, Crowdsources"

 

As you read this article, pay attention to how he has done all the above. He creates a standard, he gives you some criteria so you can understand what makes someone great and what makes someone no so great.

 

****He is responding to an article he read in Forbes about curation which talks about  the importance of keywords.  Robin stresses the importance of "human curation" adding your personal touch and bringing added value to what you're curating and not trying to fit what you're saying into keywords that will draw traffic from the search engines.  

 

These are my comments..........

 

**** Curation is new and is evolving.  Water rises to its own level.  The people who know why they're curating, who their audience is, how they consume information and what they need, and then act on this, will become great trusted sources.

 

Some people just want information. Others want to engage by adding comments or another layer of context. There's a rhythm to this and it takes time to find the right balance.

 

I think a great curator is a good listener and a keen observer who selects content that "speaks to the audience's listening".  Paying attention to this and fine tuning your approach takes a lot of work but it's worth it. I'm inserting a direct quote from Robin:

 

"One point: I believe that curators, as I see them, should rarely if ever be driven by analytics data or statistics but to their personal experience and viewpoint. Their goal is not in fact to go after the broadest and most numerous audience but have the humbleness and vision to serve a very specific need and tribe."

 

If you're passionate and knowledgable about the topic you're curating, and you are committed to serving your readers, you will be great.

 

In business you have to have a unique sales proposition. Adding context to what you curate will set you apart from others and make you great. This is your place to contribute something new, perhaps you disagree with what was said and you bring a new perspective. Anything you can do to expand the piece and add dimension to it is valuable to others.

 

Robin produced this video in 2009 with Gerd Leonhard, a highly respected media futurist. It is excellent. The title speaks for itself: "The Relevance Of Context In Content Curation http://www.youtube.com/watch?v=lDo6YrJKaoM.

 

There is also another piece "Context Not Content is King" by Arnold Waldstein I posted this some time ago. It is very relevant today and hopefully sheds more light on what will set you apart from people who are just aggregating links.

 

Last but not least......

 

Robin also has a view point and invites us into a conversation when he discusses the scoring system which you will see when you read the article. It makes me want to  respond, it's a two way dialogue between him and me, he's not just talking at me by reposting content without adding anything else.

 

I happen to agree with him about this but that's a whole other discussion.

 

Curated by JanLGordon covering "Content Curation, Social Media and Beyond"

 

This is only a taster.  To see the full article by a true master-curator at the top of his game, click here


Via janlgordon
Robin Good's comment, November 6, 2011 11:44 AM
Exactly Beth!

I couldn't have said better. Thanks for clarifying this further.
Nancy White's curator insight, March 10, 2017 4:37 PM
Oh my - all of my favorite  thought leaders on curation in one spot! This immediately caught my eye and introduced a new way for me to look at curation- as a way to "find your tribe."
Duncan Cole's curator insight, March 11, 2017 2:59 PM
If you are looking for some good advice and insight into how to develop into a great content curator, this is a great article from a few years ago from Robin Good. The additional insight from other curators adds another dimension, and I would suggest looking at this in some detail. It is clearly more effort to curate well, but then high quality work usually does.
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Helpful Social Media Statistics [Infographic]

Helpful Social Media Statistics [Infographic] | E-Learning-Inclusivo (Mashup) | Scoop.it
Social media is one of those things that businesses of all sizes know that they need to do, but they are not really sure how to do it, where they can find the time to do it, or if they are willing to pay someone else to do it.

Via Brian Yanish - MarketingHits.com, Martin (Marty) Smith, Jim Kordoba
Martin (Marty) Smith's curator insight, September 25, 2013 7:28 AM

Several useful social media stats here including why you should only post once or max twice a day on Facebok and why blogging is so critical now.

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Social Media Networking Explodes on Mobile Devices

Social Media Networking Explodes on Mobile Devices | E-Learning-Inclusivo (Mashup) | Scoop.it

Minn.(MN)—the internet marketing Research Company, comScore, released one day ago results which reveal 

 

Here's what you need to know:

 

**72 million Americans accessed social networking sites and blogs on mobile devices with 37 percent upsurge in access..

 

**“Social media is one of the most popular and fastest growing mobile activities, reaching nearly one third of all U.S. mobile users,” said Mark Donovan, comScore senior vice president for mobile.

 

“This behavior is even more prevalent among smartphone owners with three in five accessing social media each month,

 

**highlighting the importance of apps and the enhanced functionality of smartphones to social media usage on mobile devices.”

 

Here's what caught my attention:

 

**Social media and mobility have paved the way for innovation and transformed communications like no other time in history.

 

**Businesses and marketers will have field day continuing to aim their services through these new channels and capitalize on understanding its audience behavior.

 

Curated by JanLGordon covering "The Explosion of the Mobile Web & Beyond"

 

http://www.examiner.com/

 


Via janlgordon
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