E-Learning-Inclusivo (Mashup)
1.1M views | +28 today
Follow
E-Learning-Inclusivo (Mashup)
Aprendizaje con TIC basado en los aprendices.
Curated by juandoming
Your new post is loading...
Your new post is loading...
Scooped by juandoming
Scoop.it!

Storytelling Implications: Appealing To Values, Not Attitudes

Storytelling Implications: Appealing To Values, Not Attitudes | E-Learning-Inclusivo (Mashup) | Scoop.it
In any industry, some of the most successful new business ideas are the most radical. But these are also the most likely to fail, fast. Having a proposition that goes against the prevailing view can be game-changing; if you can get people to agree with you. And there’s the hard [...]
No comment yet.
Scooped by juandoming
Scoop.it!

Sell a Whole New Way of Thinking -- not a product -- with a Future Story

Sell a Whole New Way of Thinking -- not a product -- with a Future Story | E-Learning-Inclusivo (Mashup) | Scoop.it
Customers need the right mental model to understand why they need your product.

juandoming's insight:

add your insight...

No comment yet.
Scooped by juandoming
Scoop.it!

Radical Storytelling: How Patagonia Is Telling Customers To Use Less Of Their Product

Radical Storytelling: How Patagonia Is Telling Customers To Use Less Of Their Product | E-Learning-Inclusivo (Mashup) | Scoop.it
It's one of 10 strategies that make up a new way of doing business, given the coming realities of a hotter, scarcer, and more transparent world.
No comment yet.