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Technology Isn’t The Only Answer to Digital Disruption

Technology Isn’t The Only Answer to Digital Disruption | E-Learning-Inclusivo (Mashup) | Scoop.it
From thenextweb.com - April 17, 2014 10:06 AM

What’s the difference between disruptive tech and that of emergent or innovative technology?


...Instead of reacting to technology trends at departmental levels, some progressive, brave and tireless strategists (aka change agents) are investing in a more comprehensive campaign of digital transformation.


The goal is to invest in informed models that help businesses recognize opportunities, overcome challenges, and make decisions to stay in step, if not ahead of digital customers. Digital transformation is in fact, the next big thing in customer experience and ultimately how business is done....


Via Jeff Domansky
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Jeff Domansky's curator insight, April 17, 2014 9:46 AM

It's the human factor! Research by Brian Solis on the impact of disruption and adaptation of new technology is essential reading for marketing, PR and Digital strategists. 10/10
aanve's curator insight, April 17, 2014 11:59 PM

www.aanve.com

 
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Why Your Business Needs A Social Media Presence - Two infographics - WordPress Hosting SEO Cloud

Why Your Business Needs A Social Media Presence - Two infographics - WordPress Hosting SEO Cloud | E-Learning-Inclusivo (Mashup) | Scoop.it
From hosting.ber-art.nl - March 13, 2014 6:48 AM

Why Your Business Needs A Business Social Media Presence. Online consumers are more likely to buy things from brands they know or have followed through social media for some time.


An infographic published by Mr. Youth, a word of mouth marketing firm, polled 4500 adults to uncover the impact of social media on purchases. They discovered that social media not only influences brand reputation and PR, but often can lead directly to a sale.


Over 90% of respondents either received or made recommendations to friends and families on Facebook. 65% of these social recommendations directly led to a purchase. On top of that, 80% of those who received a response to a social media post by a brand made a purchase as a result of that interaction.


With numbers as striking you’d think businesses would be quick to comprehend. Yet according to the study, brands only respond to half of their social media posts, divided almost equally between Facebook and Twitter. The full report will be available in two weeks....


Via Jeff Domansky
more...
Lingua Digitalis's curator insight, March 13, 2014 10:09 AM

I love all these shiny numbers, and the infographics are great to prove your point regarding the importance of SM presence - but be cautious when you see stuff like this? Who conducted the research? How many respondents were there, etc...
Pallab Kakoti's curator insight, March 14, 2014 8:19 AM

#SocialMedia marketing is the lifeline for brands looking to target the online audience for anything from product promos, launch campaigns & many more parallels by leveraging objective, reach & impact. The key is in the analysis to determine the campaign ROI and keeping these dynamics in mind, a business website is the digital connection that businesses must incorporate to nullify reservations about a product purchase by referring to online reviews, product demos, customer experiences and so on.

 

Work of Mouth marketing is still one of the most influential catalyst that incites intent to check out a new product or brand based on references. A business website is the connection required to establish  a working relationship between the buyer & the seller. By integrating #social sharing icons & buttons, the process to recommend services to friends & family becomes much easier and simpler to complete. This irrevocably creates the influence of digital marketing & social media marketing for brands with instant real time reach & interaction with buyers & random online visitors across the fabric of the web.

Samantha W's curator insight, March 17, 2014 5:58 AM

Don't lose out , an online presence is crucial to the success of your business.
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Rescooped by juandoming from Revista digital de Norman Trujillo
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Why Your Business Needs A Social Media Presence - Two infographics - WordPress Hosting SEO Cloud

Why Your Business Needs A Social Media Presence - Two infographics - WordPress Hosting SEO Cloud | E-Learning-Inclusivo (Mashup) | Scoop.it
From hosting.ber-art.nl - March 13, 2014 1:05 PM

Why Your Business Needs A Business Social Media Presence. Online consumers are more likely to buy things from brands they know or have followed through social media for some time.

 

An infographic published by Mr. Youth, a word of mouth marketing firm, polled 4500 adults to uncover the impact of social media on purchases. They discovered that social media not only influences brand reputation and PR, but often can lead directly to a sale.

 

Over 90% of respondents either received or made recommendations to friends and families on Facebook. 65% of these social recommendations directly led to a purchase. On top of that, 80% of those who received a response to a social media post by a brand made a purchase as a result of that interaction.

 

With numbers as striking you’d think businesses would be quick to comprehend. Yet according to the study, brands only respond to half of their social media posts, divided almost equally between Facebook and Twitter. The full report will be available in two weeks....


Via Jeff Domansky, Norman René Trujillo Zapata
more...
Lingua Digitalis's curator insight, March 13, 2014 10:09 AM

I love all these shiny numbers, and the infographics are great to prove your point regarding the importance of SM presence - but be cautious when you see stuff like this? Who conducted the research? How many respondents were there, etc...
Pallab Kakoti's curator insight, March 14, 2014 8:19 AM

#SocialMedia marketing is the lifeline for brands looking to target the online audience for anything from product promos, launch campaigns & many more parallels by leveraging objective, reach & impact. The key is in the analysis to determine the campaign ROI and keeping these dynamics in mind, a business website is the digital connection that businesses must incorporate to nullify reservations about a product purchase by referring to online reviews, product demos, customer experiences and so on.

 

Work of Mouth marketing is still one of the most influential catalyst that incites intent to check out a new product or brand based on references. A business website is the connection required to establish  a working relationship between the buyer & the seller. By integrating #social sharing icons & buttons, the process to recommend services to friends & family becomes much easier and simpler to complete. This irrevocably creates the influence of digital marketing & social media marketing for brands with instant real time reach & interaction with buyers & random online visitors across the fabric of the web.

Samantha W's curator insight, March 17, 2014 5:58 AM

Don't lose out , an online presence is crucial to the success of your business.
Sign up to comment
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