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As you'll see in the SlideShare embed, this guide is designed to share practical tips on how to get started in social selling:
-Avoiding silos and collaborating across teams to craft an organisation-wide approach;
-Identifying the individual roles and responsibilities for marketing and sales teams;
-Outlining a social selling content creation framework for marketing teams;
-Detailing a step-by-step social selling implementation plan for salespeople....
Via Jeff Domansky
Social selling is one of the hottest opportunities in digital marketing today - here's how it works.