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Robin Good's curator insight,
March 31, 2014 8:02 AM
While SEO experts keep saying that "search engine optimization" is not dead, it's only changing, I am quite happy to see that more and more of the SEO techniques that have been promoted as the "smart" way to make anyone web site more visible, are finally crumbling down one by one. In this excellent article, Neil Patel, identifies five of them, that carry more big risks than benefits for anyone web publisher still adopting them. These are: 1) Guest Blogging (spammy kind) 2) Incoming Links with Optimized Anchor Text 3) Low quality inbound links 4) Using lots of relevant keywords inside your content 5) Relying more on building inbound links than on creating high-value content Excellent recommendations for anyone publishing online. It's time for those who have quality ideas and content to regain their due value and visibility, stolen for so long by those who, without either one, invested fanatically in content marketing and search engine optimizing without ever creating real value. Useful. Informative. 8/10 Full article: http://www.quicksprout.com/2014/03/28/5-seo-techniques-you-should-stop-using-immediately/
WebMarketingStore's comment,
June 1, 2014 9:35 AM
Good one, Robin. We shall learn this, hard as it may be...
Robin Good's comment,
June 1, 2014 1:51 PM
Not hard WebMarketingStore. Just an issue of marketing integrity, nothing technically difficult.
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smart stuff
best practice: copy writing
Use heatmap to increase conversions