E-Learning-Inclusivo (Mashup)

It is difficult to overstate the importance of headlines. A good headline can entice and engage your audience to click, to read, and to share your content. In many cases headlines are the thing that is shared rather than the article. So you knew that. But do you know what makes an engaging headline?

To help answer this question we analyzed 100 million article headlines. We have set out below our findings from the research including the:Cox

- Headline phrases that drive most engagement on Facebook
- Worst performing headline phrases on Facebook
- Most effective phrases that start or end headlines
- Optimum number of words and characters to use in a headline
- Most impactful numbers to use in headlines
- Most engaging Twitter headline phrases
- Differences between B2C and B2B headlines.

While there is no magic formula for creating a viral or popular headline, there are many lessons we can learn to improve our content engagement. We shared our findings with a number of content experts to reflect on the implications of the research for writers. We have included their expert thoughts and advice at the end of this post. We have also included a section on how you can analyze headlines yourself using BuzzSumo.

Via Jeff Domansky

What does it take to write good headlines? Headlines that are packed with emotional words and speak to mind and emotion get shared more on social media.

... Emotional Marketing Value is a score that looks to asses how a group of words follows these emotional harmonics, and how likely they are to elicit an emotional response from a reader.

The Emotional Marketing Value Headline Analyzer  is a tool based on the research that is made freely available by the Advanced Marketing Institute. Using it can easily provide you with such a score...

Via Jeff Domansky